September 30, 2014 The Corporate Social Responsibility Newswire

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Reversing Perception, Creating Impact:

We Chat with MGM's Executive Team!

MGM executive team

Generating 5.6 million impressions.

Engaging over 270,000 Twitter accounts.

With over 650 tweets.


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#BaBf: What Does it Mean to Brew a Better Future?

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Generating 6.2 million impressions.

Engaging almost 300,000 Twitter accounts.

With  146 communicators.

And almost 800 tweets.

Heineken sustainability goals

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When Corporate Citizenship Integrates with Business Strategy: In Conversation with

HP Living ProgressGenerating 7.2 million impressions.

Engaging almost 1.3 million Twitter accounts.

With 193 communicators.

And almost 800 tweets.

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What Does it Mean
to Compete to be
Best FOR the

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Badger Balm, Indigenous Designs

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With 128 communicators.

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Stakeholder Engagement

70 million Daily Customers
5 Sustainability Goals

McDonald's Chats LIVE with CSRwire!

McDonald's Journey for Good

Generating 15 million impressions.

Engaging over 2 million Twitter accounts.

With 227 communicators.

And almost 1,200 tweets.

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Can Corporate Sustainability & Economic Growth Coexist?

We chatted with SAP, BSR, CDP and 232 communicators.

Generating over 1,300 tweets.

9,437,880 impressions


Engaging over 377,000 Twitter accounts.

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CSRlive Commentary

04.23.2013 - 10:41AM

Category: Corporate Social Responsibility

The 2013 International Corporate Citizenship Conference: Words Of Wisdom From Panelists


Here is a sampling of some advice and observations heard during breakout sessions on the first full day of the 2013 International Corporate Citizenship Conference.

In the session, Value of Reporting:

“You will be assigned your truth if you don’t tell it.” Brendan LeBlanc, Executive Director, Climate Change & Sustainability Services, Ernst & Young

In the workshop session, Leverage the Art of Influence to Advance Corporate Citizenship:

“Use your expertise about corporate citizenship to gain power and spread your ideas, charisma, and expand your network within the firm.” Michael G. Pratt, O’Connor Family Professor, Carroll School of Management, Boston College

In the session, Consumer Engagement:

“No matter what your title, if you are about reputation, you are a brand manager.” Kevin Martinez, Vice President, Corporate Outreach, ESPN

In the session, Designing Opportunity:

“We are seeing capitalism 2.0, where it’s not all about shareholder priorities. If we don’t address stakeholder issues in a principled way, they will come knocking at your door.” Chris Lloyd, Executive Director Public Policy & Corporate Responsibility, Verizon Communications Inc.

In the session, Trends and Best Practices in Corporate Volunteering:

“There is no greater asset to companies than the people who choose to work there.” Ron Brown, Educator, Boston College Center for Corporate Citizenship

In the session, Co-opetition: Innovation through partnerships:

“Radical transparency is key for collaboration.” Kirsty Stevenson, Social/Labor Manager, Sustainable Apparel Coalition

In the session, Addressing an Education Issue that Benefits and Builds Company Talent, Ernst & Young LLP Case Study:

“When you can engage with and facilitate a meeting of 16-year-olds you can facilitate a meeting for anyone!” Jessica Stokes, Director of Operations for Business Tax Services, Ernst & Young LLP and College MAP program director for offices across the Northeast



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