September 17, 2014

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Reversing Perception, Creating Impact:

We Chat with MGM's Executive Team!

MGM executive team

Generating 5.6 million impressions.

Engaging over 270,000 Twitter accounts.

With over 650 tweets.

mgm

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#BaBf: What Does it Mean to Brew a Better Future?

We chat LIVE with

Heineken

Generating 6.2 million impressions.

Engaging almost 300,000 Twitter accounts.

With  146 communicators.

And almost 800 tweets.

Heineken sustainability goals

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When Corporate Citizenship Integrates with Business Strategy: In Conversation with

HP Living ProgressGenerating 7.2 million impressions.

Engaging almost 1.3 million Twitter accounts.

With 193 communicators.

And almost 800 tweets.

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What Does it Mean
to Compete to be
Best FOR the
World?

We chatted LIVE
with:

Badger Balm, Indigenous Designs

Generating 8.1 million impressions.

With 128 communicators.

And almost 900 tweets.

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Stakeholder Engagement

70 million Daily Customers
5 Sustainability Goals

McDonald's Chats LIVE with CSRwire!

McDonald's Journey for Good

Generating 15 million impressions.

Engaging over 2 million Twitter accounts.

With 227 communicators.

And almost 1,200 tweets.

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Can Corporate Sustainability & Economic Growth Coexist?


We chatted with SAP, BSR, CDP and 232 communicators.

Generating over 1,300 tweets.

9,437,880 impressions

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Engaging over 377,000 Twitter accounts.

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CSRlive Commentary

05.09.2009 - 04:15PM

Category: Corporate Social Responsibility

Networking With Networks About Networking

Ebmoss_picture

By E.B. Moss My blog has always reflected my cross-section of marketing and green work experiences with some personal passions thrown in. More and more those experiences have included social media as I ramp up both my presence and that of my clients in that space. A cross-section -- or lack of -- was never more apparent than at The Cable Show (see #CS09 at search.twitter.com) this year. It's easy to feel "eco-centric," as I describe my environmental focus, and think that, say EVERYONE knows the meaning of the word "sustainability" these days. But it ain't necessarily so. And when you focus on media and spend time in the SOCIAL network space, it's easy to believe that PROGRAMMING networks would know their way around a Tweetdeck or a follower, too. But you know what they say about the word "ASSUME." (Reminder - This is a key time to ramp up your knowledge and your efforts since it takes time to build a presence. Give us a call now about letting Sheryl and me (@mossappeal) help. And I must say my overview workshop on Social Media Marketing for Business has gotten rave reviews!) So I was impressed when Moss Appeal alliance partner, "Marketing Maven" Sheryl Victor, wrote a post today that did a great job summing up our experience at the Cable Show, and probably that of many others who were not tied to a booth. You should read her take on Broadband Nation for good first hand objective observations -- especially as a returning CS alumni after some years away. But her paragraph about Social Media awareness in the cable arena particular really has me jazzed, since we talked to a lot of folks there about tapping our expertise in the Social Media space: "Social Media is very much in its embryonic stage in most of the Cable industry. Which actually, I was a little surprised at. From a B2B perspective, a colleague and myself were in a panel about 360 Degree marketing. Ann Cowan from CTAM was moderating the panel. When the panelists were asked if they were using Social Networks or Media, you could hear a pin drop…except from the folks at A&E. Mark Garner spoke to their program around the show Hammer, with MC Hammer. Hallmark spoke to how they were dipping their toe, and TV Guide wasn’t using Social Media at all. Then Ann asked if anyone in the audience was tweeting….and out of close to 200 people, only 2 hands went up. Mine and my colleague’s. It actually was incredibly surprising to me. This room was filled with Marketers listening to Marketers. It was just a testament to me how the space is still very much new and uncharted, but is ripe with opportunity!"Sheryl Victor under, Savvy Strategy - Business Development, Marketing and Social Media

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