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Satire at its finest -- Only Organic breaks down the 'false advertising' industry's "natural" product claims.
Burberry has responded to Greenpeace allegations that some of its clothing contains hazardous chemicals by removing them. SB.
Like lumbering beasts, luxury buses shuffle down Valencia St taking bearded young techies to Google, Yahoo and more. NYT.
Swedish retailer steps up its eco-friendly initiatives with recycled clothing line. PSFK.
Procter & Gamble plans to end the use of phosphates in all of its laundry detergents in the next two years. EL.
Guaranteed to sell: Fobo lists your old electronics to people who live in your geographic area. Entrepreneur.
The North Face has announced its Responsible Down Standard, a tool to evaluate and certify down supply chain. SB.
Goodwill San Francisco announces a new initiative to make donating textiles as convenient as dropping a bottle in a recycling bin. SB.
Making sustainability cool for today's consumers: Maxine Bédat and Soraya Darabi of the "slow fashion" firm Zady tell how on Talkback.
The Army wants soldiers to wear solar panels and bionic knee braces to help with energy capture and mobility. Mashable.