October 23, 2017

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GREEN GIANTS: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

Author: E. Freya Williams

Release: View

Purchase: Buy

Description: Green Giants examines nine companies that are merging social responsibility with wild profitability—and reveals the six factors responsible for their success.

This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over $60 billion in revenue. What's more—many command wider profit margins and are growing faster than their conventional counterparts.

Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.

 

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