November 23, 2014

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The Age of Responsibility: CSR 2.0 and the New DNA of Business

Author: Wayne Visser

Release: View

Purchase: Buy

Description:

Welcome to the true age of responsibility! Are you CSR 2.0 compatible?

"I will recommend it to every company to figure out why they are practicing CSR and how to really practice it to make a difference to their profits, people and the planet."

      - Philip Kotler, S.C. Johnson and Son Distinguished Professor of International Marketing at Kellogg School of Management, Northwestern University and author of Corporate Social Responsibility.

Do you want to revolutionise the way your company looks at Corporate Social Responsibility? If so read The Age of Responsibility, and discover the path to a harmonious relationship between economy and society.

Dr. Wayne Visser, Founder and Director of the think-tank CSR International, and prolific speaker on the subject of CSR uses 300 cases to show best and worst practice regarding corporate sustainability and responsibility.

This comprehensive book presents a new systemic approach to CSR, dubbed CSR 2.0, one that leaves behind the traditional approach of philanthropy or public relations (widely criticised as 'greenwash') and pioneers a more interactive, stakeholder–driven model.

So, ensure your company is CSR 2.0 compatible, order your copy today via www.amazon.com.

ISBN: 978-0-470-68857-1 * 408 pages * Hardback * RRP: £24.99 / €30.00 / $40.00

View CSRwire commentary about The Age of Responsibility here.

 

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