September 02, 2014

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Can Corporate Sustainability & Economic Growth Coexist?


We chatted with SAP, BSR, CDP and 232 communicators.

Generating over 1,300 tweets.

9,437,880 impressions

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Engaging over 377,000 Twitter accounts.

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Reversing Perception, Creating Impact:

We Chat with MGM's Executive Team!

MGM executive team

Generating 5.6 million impressions.

Engaging over 270,000 Twitter accounts.

With over 650 tweets.

mgm

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#BaBf: What Does it Mean to Brew a Better Future?

We chat LIVE with

Heineken

Generating 6.2 million impressions.

Engaging almost 300,000 Twitter accounts.

With  146 communicators.

And almost 800 tweets.

Heineken sustainability goals

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Learn more about our Twitter Chats!

When Corporate Citizenship Integrates with Business Strategy: In Conversation with

HP Living ProgressGenerating 7.2 million impressions.

Engaging almost 1.3 million Twitter accounts.

With 193 communicators.

And almost 800 tweets.

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Let's chat!


What Does it Mean
to Compete to be
Best FOR the
World?

We chatted LIVE
with:

Badger Balm, Indigenous Designs

Generating 8.1 million impressions.

With 128 communicators.

And almost 900 tweets.

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&

Let's chat!

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The Age of Responsibility: CSR 2.0 and the New DNA of Business

Author: Wayne Visser

Release: View

Purchase: Buy

Description:

Welcome to the true age of responsibility! Are you CSR 2.0 compatible?

"I will recommend it to every company to figure out why they are practicing CSR and how to really practice it to make a difference to their profits, people and the planet."

      - Philip Kotler, S.C. Johnson and Son Distinguished Professor of International Marketing at Kellogg School of Management, Northwestern University and author of Corporate Social Responsibility.

Do you want to revolutionise the way your company looks at Corporate Social Responsibility? If so read The Age of Responsibility, and discover the path to a harmonious relationship between economy and society.

Dr. Wayne Visser, Founder and Director of the think-tank CSR International, and prolific speaker on the subject of CSR uses 300 cases to show best and worst practice regarding corporate sustainability and responsibility.

This comprehensive book presents a new systemic approach to CSR, dubbed CSR 2.0, one that leaves behind the traditional approach of philanthropy or public relations (widely criticised as 'greenwash') and pioneers a more interactive, stakeholder–driven model.

So, ensure your company is CSR 2.0 compatible, order your copy today via www.amazon.com.

ISBN: 978-0-470-68857-1 * 408 pages * Hardback * RRP: £24.99 / €30.00 / $40.00

View CSRwire commentary about The Age of Responsibility here.

 

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