January 21, 2019

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Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet

Author: Jay Conrad Levinson, Shel Horowitz

Purchase: Buy


The collaborative work of Jay Conrad Levinson and Shel Horowitz, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet is a 236-page compendium of insightful commentary and sound advice for the entrepreneur and small business owner on marketing strategies in these difficult and volatile economic times. With 'real world practicality', readers will learn how to significantly reduce their marketing costs and while increasing their profit margins by employing environmentally sound and ethically founded policies and practices; convert their vendors, customers and competitors into a kind of auxiliary sales resource; successfully persuading business acquaintances to become joint-venture partners; utilizing social media, traditional media and their own imagination to reduce advertising costs while employing alternative marketing practices. Simply stated, Guerrilla Marketing Goes Green is the distilled and effective wisdom of two of the most successful, yet frugal, entrepreneurs who have combined their many years of experience and expertise in a single volume that should be considered mandatory reading by anyone charged with the responsibility of insuring a healthy financial bottom line for their business while adhering to environmentally and ethically sound principles and practices. Guerrilla Marketing Goes Green is a strongly recommended addition to personal, professional, corporate, academic and community library Business Studies reference collections and supplemental reading lists. -Midwest Book Review

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