July 28, 2014

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Can Corporate Sustainability & Economic Growth Coexist?


We chatted with SAP, BSR, CDP and 232 communicators.

Generating over 1,300 tweets.

9,437,880 impressions

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Engaging over 377,000 Twitter accounts.

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Let's chat!

Reversing Perception, Creating Impact:

We Chat with MGM's Executive Team!

MGM executive team

Generating 5.6 million impressions.

Engaging over 270,000 Twitter accounts.

With over 650 tweets.

mgm

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&

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#BaBf: What Does it Mean to Brew a Better Future?

We chat LIVE with

Heineken

Generating 6.2 million impressions.

Engaging almost 300,000 Twitter accounts.

With  146 communicators.

And almost 800 tweets.

Heineken sustainability goals

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Learn more about our Twitter Chats!

When Corporate Citizenship Integrates with Business Strategy: In Conversation with

HP Living ProgressGenerating 7.2 million impressions.

Engaging almost 1.3 million Twitter accounts.

With 193 communicators.

And almost 800 tweets.

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&

Let's chat!


What Does it Mean
to Compete to be
Best FOR the
World?

We chatted LIVE
with:

Badger Balm, Indigenous Designs

Generating 8.1 million impressions.

With 128 communicators.

And almost 900 tweets.

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&

Let's chat!

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CSR for HR: A Necessary Partnership for Advancing Responsible Business Practices

Author: Elaine Cohen (Author)

Purchase: Buy

Description:

Arguably, the Human Resources (HR) function is the key partner in embedding Corporate Social Responsibility (CSR) and Sustainability initiatives in any organisation, as this can be achieved only when a company educates, engages and empowers its entire workforce. CSR and HR has been designed to change the game. It provides HR managers with a thorough understanding of the drivers and principles of CSR and a practical step-by-step guide to the way CSR interfaces with every HR function.

Recruitment, compensation, training, employee communications, employee well-being, health & safety, employee rights, involvement in the community and employee impacts on the environment are all discussed from the CSR-HR standpoint, with many clear examples showing how HR can leverage CSR strategies to deliver greater benefit for the business, employees, society, the environment and, ultimately, HR professionals. The HR function plays a critical role in embedding a values-based, strategic CSR mind-set and establishing an organisational culture that meets the needs of today's stakeholders.

The book explains why, how and what to do next - offering detailed advice, tools and a roadmap to get started with hundreds of tips from companies around the world. Written from the standpoint of an HR professional waking up to the strategic possibilities of incorporating CSR in her day-to-day role, the book has an easy and engaging style, ideal for the busy managerial reader. CSR and HR is both a wake-up call and a toolkit. It is an essential reading for practitioners in both HR and CSR, as well as a sought-after teaching resource for executives and students.

For more information about this book, please click here.

View CSRwire commentary about CSR and HR here.

 

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