Author: Carol Cone, Jocelyne Daw, Kristian Darigan Merenda, and Anne Erhard
"Breakthrough Nonprofit Branding" is a hands-on guide to help nonprofits build their brand, raise their profile, strengthen impact and develop deeper relationships with donors, volunteers, employees, board members, and other stakeholders. The book offers a detailed roadmap to help organizations develop a brand meaning that articulates what the organization stands for, the compelling focused idea that sets it apart and is meaningful to its supporters. In doing so, a nonprofit can rise above the competitive fray to more effectively reach stakeholders and make a significant impact on the communities they serve.
Authors Carol Cone, Jocelyne Daw, Kristian Darigan Merenda, and Anne Erhard based the book on their decades of combined experience working with nonprofits, and on in-depth case studies of eleven visionary organizations, including the American Heart Association; College Forward; Food Bank for New York City; Inspiration Corporation; Kids Help Phone (Canada); Memorial Health Works Kids' Museum; Susan G. Komen for the Cure; NatureBridge; Stratford Shakespeare Festival (Canada); Goodwill Industries International; and the U.S. Fund for UNICEF.
For more information on this book, visit http://breakthroughnonprofitbranding.com.