November 24, 2017

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Black Is the New Green: Marketing to Affluent African Americans

Author: Leonard E. Burnett Jr., Andrea Hoffman

Purchase: Buy

Description: The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st Century - not to mention the all-important new demographics of the new century - it's bad business to continue to rely on luxury's traditional customer base to support sales, or on tired marketing strategies and tactics. In Black is the New Green authors Burnett and Hoffman show readers how to follow in the footsteps laid down by brands such as Gucci, HSBC, Sony Electronics, and Aston Martin, amongst others, to become successful in a segment corporations can't afford to overlook if growth is the objective.

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