October 21, 2018

CSRWire.com The Corporate Social Responsibility Newswire

news by category

Good for Business: The Rise of the Conscious Corporation

Author: Andrew Benett, Cavas Gobhai, Ann O'Reilly, and Greg Welch

Release: View

Excerpt: View

Purchase: Buy

Description: In order to satisfy the heightened demands of today's more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities. In this timely book, two top branding experts team up with a highly regarded specialist in corporate strategy and a leading global search consultant to illustrate how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow. They show how four key elements will serve as the cornerstones of the most successful businesses of the future:

  • Purpose Beyond Profit
  • Humanized Leadership
  • Corporate Consciousness
  • Collaborative Partnerships
  • Going forward, corporate culture and social responsibility will sit at the center of brand strategy.


Issuers of news releases and not csrwire are solely responsible for the accuracy of the content