November 21, 2017

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Good for Business: The Rise of the Conscious Corporation

Author: Andrew Benett, Cavas Gobhai, Ann O'Reilly, and Greg Welch

Release: View

Excerpt: View

Purchase: Buy

Description: In order to satisfy the heightened demands of today's more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities. In this timely book, two top branding experts team up with a highly regarded specialist in corporate strategy and a leading global search consultant to illustrate how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow. They show how four key elements will serve as the cornerstones of the most successful businesses of the future:

  • Purpose Beyond Profit
  • Humanized Leadership
  • Corporate Consciousness
  • Collaborative Partnerships
  • Going forward, corporate culture and social responsibility will sit at the center of brand strategy.

 

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