November 21, 2017

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Just Good Business The Strategic Guide to Aligning Corporate Responsibility and Brand

Author: Kellie McElhaney

Release: View

Excerpt: View

Purchase: Buy

Description: Preface: It's Time to Take the Next Step This book discusses Corporate Social Responsibility (CSR) and why it's just good business. The book suggests seven "rules of the road" to connect CSR strategy to your brand.

 

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