February 16, 2019

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General Mills and The Nature Conservancy Advocate for Healthy Soils: A Global Priority for Conservation & Business


As our global population grows, soil health must be both a conservation and a business priority as growers struggle to produce more food. The Food and Agriculture Organization of the United Nations estimates a 60 percent increase in food production is required by 2050. Increased investment and coordination to promote healthy soil can create a transformative shift in the way America’s croplands are managed, paving the way for tangible economic and environmental gains for future generations. By elevating the role of soil health in U.S. cropland management systems and measuring both the economic and environmental benefits, we can advance a scalable, sustainable model for farming systems around the world.

The Nature Conservancy, through support from General Mills, developed the Soil Health Roadmap, a 10-point roadmap to success that makes the business case for investing in sustainable soil health practices to achieve unprecedented economic benefits for U.S. farmers and businesses, as well as significant conservation outcomes for generations to come. Learn more about the Soil Health Roadmap at www.nature.org/soil.

Photo Credit: © Ron Nichols, USDA NRCS North Carolina

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