Sustainable Brands Presents: New Insights from Multiple Stakeholder Groups Helping Brands Deliver on their Sustainability Promises
How should brands go about ensuring that they are relevant to a new generation of consumers and resilient for a new world? The landscape is changing rapidly, and brands need to move quickly if they are to remain significant. In this series, Sustainable Brands will focus on the current state of consumer expectations and purchase drivers in relation to sustainability, and how brands can leverage new insights in order to deliver on their promises and meet their goals. This series is a prelude covering some of what will be discussed at Sustainable Brands ’15 London Conference next month.
Posted: Nov 12, 2015 – 06:00 AM EST
Arguably, one of the biggest barriers when implementing and promoting ESG programs, regardless of size, is the lack of effective success metrics that can not only ascertain whether a company’s sustainability programs are working, but can also show whether or not ESG efforts are creating positive ROI and external stakeholder appreciation. This is precisely where cognitive computing comes in, allowing executives to dive deeper into the massive amounts of feedback the world is giving them in real time.
Posted: Nov 05, 2015 – 06:00 AM EST
As companies and other organizations continue to become more globally connected and complex in structure, the landscape is changing for employee- employer relationships.
Posted: Oct 29, 2015 – 06:00 AM EST
The notion that consumer attitudes are shifting in favor of brands that have strong sustainability credentials is not a new phenomenon in the year 2015. However, in spite of a good number of brands having made impressive commitments, their sustainability efforts may not necessarily be delivering the intended value to consumers or positive ROI for the brand.