February 16, 2019

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Defining JetBlue’s Sustainability Strategy


This three-part exclusive blog series will provide readers with a behind-the-scenes look at JetBlue’s sustainability and responsibility initiatives. JetBlue’s mission is to inspire humanity on a local and global level. As JetBlue further builds its sustainability strategy, the airline is utilizing its resources and people to make a commitment to the environment and the world as a whole.

JetBlue Airways (NASDAQ: JBLU) is New York's Hometown Airline™, and a leading carrier in Boston, Fort Lauderdale- Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 32 million customers a year to 87 cities in the U.S., Caribbean, and Latin America with an average of 825 daily flights. The airline takes great care to determine where it wants to be in the long-term. As JetBlue continues to assess and refine its responsibility strategy over time, the company will focus on issues that have the potential to impact its business and are important to its stakeholders.

Keeping oceans and communities clean boosts tourism, increasing JetBlue’s customer base. On any given day, hundreds of the airline’s crewmembers are working to translate JetBlue’s sustainability ideals into its operations and decisions. JetBlue understands that its environmental responsibility cannot be a side consideration – it requires full-time dedication.

Customers and crewmembers are key to JetBlue’s sustainability strategy. Demand from these groups for responsible products is one of the motivations behind changes to reduce the airline’s environmental impact. JetBlue is transparent and actively communicates to its customers and crewmembers about the airline’s impact, empowering them to influence JetBlue’s sustainability strategy.

For more details, visit www.JetBlue.com/Green.

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