Creating Lasting Value: How to Lead, Manage and Market Your Stakeholder Value
Evidence shows that organizations focusing on all stakeholders are far more successful in the long term than those driven only by maximizing shareholders return. Today's economy demands businesses that create value, not only for shareholders but also for customers, employees and society as a whole. Doing so will help prevent organizations from drifting out of control and undergoing unpredictable fluctuations in value. This book shows how to create and deliver sustainable and measurable value through an organization.
From leading the value to managing the value to marketing the value, Creating Lasting Value inspires readers by showing and sharing best practices and by showing how to create a successful company vision.
Successful organizations of the future will be those that can put these principles into practice. Co-author Jeroen Geelhoed shows how in this series.
Posted: Sep 22, 2014 – 04:42 PM EST
This blog is not about marketing. At any rate, not the traditional method of marketing. This is because organizations that create value for all stakeholders generally adopt a different approach to marketing.
Posted: Jul 01, 2014 – 09:00 AM EST
What is a sustainability consultancy doing in the vegetarian restaurant business? Jeroen Geelhoed gives the answer on Talkback.
Posted: Jun 17, 2014 – 09:45 AM EST
Ride the waves to lasting value. Jeroen Geelhoed shows how on Talkback.
Posted: Jun 03, 2014 – 09:45 AM EST
How a retired doctor is helping India’s blind through entrepreneurship. Jeroen Geelhoed tells the story on Talkback.
Posted: May 20, 2014 – 09:00 AM EST
Ray Anderson's impossible goal is being achieved. Jeroen Geelhoed examines Interface's journey and progress for lessons, inspiration and more on Talkback.
Posted: May 06, 2014 – 09:45 AM EST
The sweet smell of a successful company vision: Jeroen Geelhoed shares the ingredients in the first post of a new series on Talkback.