"CSR and sustainability can mean many things to many people. As CEO, I have challenged our leadership team and employees to consider these concepts, not as standalone initiatives, but as intuitive elements of the way we work to drive engagement, innovation community impact and business results." - Denise Morrison, President and CEO, Campbell Soup Co.
Campbell Soup has a longstanding commitment to social responsibility spanning more than 140 years but today corporate social responsibility is an integral part of the company's business strategy. Through a series of blogs, we will hear from functional leaders and a Campbell executive on how they are leading change within the global consumer products company, the challenges of a constantly moving target like taste -- and consumer preferences -- and how the teams have committed to a set of core principals to move forward sustainably.
You will hear challenges, stories of pride, accounts of grassroots efforts and a ton of introspection from a team of change managers, who with a very diverse set of skills and strong-willed commitment, are working on contextualizing corporate social responsibility at Campbell Soup.
Use their challenges as lessons, learn from their innovation, benchmark against their goals, and most importantly, engage with them by leaving a comment or connecting on Facebook or Twitter.