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CSRwire Talkback is where thought leaders and socially conscious readers meet to discuss today's most pressing Corporate Social Responsibility (CSR) issues. Talkback focuses on two main areas: CSR (business ethics, shareholder activism, corporate governance and public policy) and Sustainability (green living, human rights, the environment and social enterprise). Join the conversation and share your thoughts on Talkback!
Posted: Oct 20, 2017 – 06:00 AM EST
As a real-life Millennial who finds deep motivation in my work at the first legal benefit corporation in Idaho, Oliver Russell, and as a woman with a penchant for statistics, I can attest that employee engagement is a pretty big deal. Consider the following:
Posted: Oct 18, 2017 – 06:00 AM EST
Trust. It can sound a lot like a buzzword or business jargon. A word or phrase thrown around by leaders when trying to identify, define or solve a problem. Sometimes it’s not even a consideration until it’s lost.
Posted: Oct 16, 2017 – 06:00 AM EST
It is no secret that airlines haven’t traditionally been associated with fresh and responsible foods. That is one of the many reasons it’s such an appealing area to work on within the sustainability department of an airline. Food has become a way for people to express and act on their social engagement and personal lifestyle. As the customer, just because you bought an airplane ticket doesn’t mean you suddenly want junk food or have stopped caring about your food preferences.
Posted: Oct 03, 2017 – 06:00 AM EST
The stories of devastation and desperate need coming out of Puerto Rico are heartbreaking. With a massive emergency response urgently needed and recovery efforts expected to take months (if not years), JetBlue has established a new program to help our crewmembers, customers and neighbors in Puerto Rico and the Caribbean: 100x35JetBlue.
Posted: Sep 19, 2017 – 06:00 AM EST
CSR and sustainability jobs have never been hotter. As impact-driven millennials seek out work that aligns with their values, recruiters are seeing a continued upswing in the number of applications they receive. It’s common to have over 200 applicants for any given position, and for a recruiter to have less than 15 seconds to glance over a CV. With this kind of flow rate, how can organisations optimize their HR processes to make sure great candidates don’t slip through the cracks?
Posted: Sep 14, 2017 – 06:00 AM EST
As companies position themselves as good corporate citizens, Sustainability Reporting becomes increasingly important. Non-financial Sustainability Reports are one of the most useful and powerful tools a company can wield.
Posted: Sep 12, 2017 – 06:00 AM EST
Increasingly, today’s world requires our businesses to become ever more emergent, innovative and adaptive. In turn, our leadership becomes more about empowering, empathising and encouraging interconnections, synergies, openness, innovation, sense of purpose and an active network of feedback and learning.
Posted: Sep 06, 2017 – 06:00 AM EST
A company’s culture tells a lot about the brand. While your customer may never know what goes on in your office, the attitude of your employees will seep into everything you do. This means the way you run your office needs to be reflective of the attitude and image you’re trying to portray.
Posted: Sep 01, 2017 – 06:00 AM EST
Concerns about sustainability and energy saving in the transportation industry is certainly not a new thing — in fact, it’s what many of us associate with carbon footprints and greenhouse gas emissions. While Elon Musk seems to be taking care of the vehicle side of the equation, the collateral manifestation of roads, highways and byways are usually left overlooked as part of the industry’s impact on the environment.
Posted: Aug 29, 2017 – 09:30 AM EST
The core tenants of a brand’s value proposition have long been understood to reside in functional, rational and emotional elements. The concept has stood the test of time and served marketers and strategists well … until now.
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