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Posts tagged with sustainability
Posted: May 22, 2015 – 06:00 AM EST
What are our customers really after when they do business with us, what is the feeling they crave? What purpose does our business serve beyond profit (our “Why”) and how we can translate that into a mobilizing manifesto for our people? It’s about problem solving through good design, and this demands we change our thinking.
Posted: May 18, 2015 – 06:00 AM EST
Most experts agree that global population growth—expected to rise an estimated three billion over the next 20 years—and increased consumer consumption is putting more of a strain than ever on natural resources. For industry, stability and sustainability of these natural resources is necessary to help secure business growth, better manage and mitigate against geopolitical threats to supply, build brand equity and more. Sustainable sourcing and management of natural capital via a greener supply chain is increasingly not just a nice to have, but a must do.
Posted: May 08, 2015 – 06:00 AM EST
We all live in “mediocracies” whatever our country’s form of government. We live in “attention economies” where brands, keywords and media trump politics, economics and culture in what Marshall McLuhan called “our global village”. Today we see countries following Britain’s branding in the 1990s as “Cool Britannia,” such as China’s promoting “The Chinese Dream” and the “circular economy”.
Posted: Apr 24, 2015 – 06:00 AM EST
We don’t like giving up things we enjoy – like that yummy brownie. We don’t like to deny ourselves what our brain associates with pleasure, whatever that pleasure may be. This is why over 90% of folks who embark on a food diet fail. This is also why we feel resistance to traditional ‘sustainability’ advice – travel less, consume less, have less, be less.
Posted: Apr 20, 2015 – 06:00 AM EST
April's topic is Innovation: Innovation is about new ideas, processes or devices that challenge those models and better connect the business world to all the communities in which they operate, and increasingly add pressure for change.
Posted: Apr 10, 2015 – 06:00 AM EST
Last year, the Nielsen Global Survey on Corporate Social Responsibility found that 55% of global online consumers across 60 countries said they were willing to pay more for products and services provided by companies that are committed to positive social and environmental impact. A survey such as this might beg the question: why are there not more companies who cater to this interest? The answer may surprise you.
Posted: Apr 08, 2015 – 06:00 AM EST
In the third installment of a three-part series on women sustainability leaders, Talkback’s David Connor talks today with Kathrin Winkler, Sr. Vice President and Chief Sustainability Officer at EMC Corp., a global information technology leader.
Posted: Apr 06, 2015 – 06:00 AM EST
By flexing our power in the marketplace and with our letters and calls to our elected officials, we can change the way businesses work. When we reward companies that are committed to people and nature instead of just maximizing profits and when we boycott companies that exploit war and the environment, we create a new system.
Posted: Apr 01, 2015 – 06:00 AM EST
What does it mean to be “good” at sustainability communications in a digital age? In recent years we’ve seen a rising tide of interest in some of the channels and tools that have become essential components: social media, infographics, video, storytelling…
Posted: Mar 31, 2015 – 06:00 AM EST
Announce, Tweet, blog, Facebook, email, call (yes talk to real people on the telephone), Pin, carrier pigeon - whatever your stakeholders react to, but not just once or even on one day. Build the story of the report into a campaign and connect your communication strategy to your stakeholder engagement strategy. Yes, they are two separate things, or should be, yet connected and complementary.
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