In part 1 of a five-part series, Amanda Bauman, Manager of Community Affairs for Campbell Soup, discusses why driving measurable results from community investments is easier said than done.
China: Emerging Global Citizen? A new report by the World Economic Forum and the Boston Consulting Group places CSR in the Chinese context. On Talkback.
Even a wildly successful workplace giving program can be too difficult to administer without a regular reality check and measurement. JPMorgan Chase's Michael Carren digs into the details.
Wells Fargo's workplace giving campaign has taken the top spot in United Way's rankings for three years in a row. But SVP for Community Support Programs Peter Dudley cautions against focusing on metrics.
What does integrated CSR look like? Three entertainment behemoths show us how. Also featuring: An exclusive interview with Chairman and CEO of Warner Bros. Barry Meyer
Introducing We Can Be Heroes, the entertainment industry's latest cause marketing campaign targeting the sparsely-reported hunger crisis in the Horn of Africa.