This blog is not about marketing. At any rate, not the traditional method of marketing. This is because organizations that create value for all stakeholders generally adopt a different approach to marketing.
Unilever CEO Paul Polman, often lauded for his role in leading the company's sustainability journey, chats with CSRwire's Aman Singh on his core challenges and how we can change the world – and our ways. On Talkback.
General Mills' CSO wraps up his responses to questions from Twitter by discussing the company's role in influencing consumer behavior, ensuring food safety and consistently upping its nutritional offerings. On Talkback.