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Posted: Oct 28, 2016 – 06:00 AM EST
In order to stay appealing and relevant, businesses must adapt to customer wants and needs; companies that go above and beyond are the ones consumers want to support. When businesses practice Corporate Social Responsibility (CSR), they are more likely to appeal to customers.
Posted: Oct 24, 2016 – 06:00 AM EST
Going beyond the employee engagement buzzwords, we find two engagement methods emerge: the transactional approach and the relational approach. Depending on the desired outcome, either can be used to combat disengagement.
Posted: Oct 19, 2016 – 06:00 AM EST
It’s no secret that corporations are now expected to do more than just offer safe, effective products at affordable prices. Today’s consumers scrutinize both how a company makes its money and how it spends it. Expectations expand far beyond the token do-gooding characteristic of traditional Corporate Social Responsibility programs; people want to know the impact that brands are having on social issues, and whether a company’s workplace conditions, environmental policies, and materials sourcing align with its publicly stated values.
Posted: Oct 03, 2016 – 06:00 AM EST
As this great article on Forbes points out, ‘your actions + what others say about you = your reputation’. It’s a formula that I tell all my jobseeker clients to write on a brightly colored sticky note and pin to their desktop. Why? Because your reputation is your currency and it has a major impact on your employability – especially in the social media era.
Posted: Sep 14, 2016 – 06:00 AM EST
When I was young, my parents taught me that helping other people is a part of life—if you’re fortunate enough to have, you should give to people who don’t. That’s why I believe that as business owners, it’s our responsibility to give back to our communities. But, managing corporate giving can be a full-time job, and that may mean that it’s time to create a separate entity to facilitate it.
Posted: Aug 24, 2016 – 06:00 AM EST
More and more each day, sustainability is becoming a crucial topic in the business world. To this extent, the UN Global Compact has specified four main principles for maintaining a sustainable business: human rights, labor rights, environmental protection and anti- corruption.
Posted: Jul 25, 2016 – 06:00 AM EST
When considering corporate social responsibility, many companies tend to look at it with a front-end perspective. The attitude in large is that, “I’ve done everything up to X point, and now it’s hands off for me.” Companies, who take on such a view aren’t necessarily in the wrong. The fact that they are considering sustainability puts them above a large number of businesses. However, to get to the next level of business sustainability, it’s necessary to consider what the consumer will do with the product after the sale.
Posted: Jun 15, 2016 – 06:00 AM EST
Corporations spend billions every year on causes and in communities around the world. But a shocking new survey shows they actually know little about the difference it makes.
Posted: May 11, 2016 – 06:00 AM EST
If you ask 100 people to name a “green company,” many would rattle off solar and other renewable energy companies, environmentally friendly non-toxic cleaning supplies manufacturers, or perhaps organic farm delivery services. In reality, the “green economy” is far more broad. According to the World Resources Institute, a “Green Economy can be thought of as an alternative vision for growth and development; one that can generate growth and improvements in people’s lives in ways consistent with sustainable development. A Green Economy promotes a triple bottom line: sustaining and advancing economic, environmental and social well-being.”
Posted: May 09, 2016 – 06:00 AM EST
Corporate social responsibility continues to grow into something where companies aren’t only philanthropic with their money and time. CSR has become part of the business model, and, for some, the entire business model. This can be seen in Dr. Priscilla Chan’s and Mark Zuckerberg’s formation of the Chan Zuckerberg Initiative which aims to give back their fortune to benefit the world for their daughter, but in the form of an LLC.
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