Posted: May 06, 2015 – 06:00 AM EST
Open letter to "Corporate Social Responsibility": You've served us well for several decades, but now it's time to go. Having been involved with you since the 1970s, parting is painful -- but necessary. So many companies around the world have integrated the near-genius concept of doing-good-while-doing-well into their DNA that your distinction no longer resonates.
Posted: Apr 29, 2015 – 09:48 AM EST
While the weekend timing of the Kathmandu earthquake meant that CSR and corporate communications teams were not at work in the United States, responses began quickly on Monday, first from U.S.-based telecommunications providers.
Posted: Apr 15, 2015 – 06:00 AM EST
Scott Tanksley discusses the culture of CSR and volunteerism at Berkshire Bank with their Community Engagement Manager, Gary Levante.
Posted: Apr 10, 2015 – 06:00 AM EST
Last year, the Nielsen Global Survey on Corporate Social Responsibility found that 55% of global online consumers across 60 countries said they were willing to pay more for products and services provided by companies that are committed to positive social and environmental impact. A survey such as this might beg the question: why are there not more companies who cater to this interest? The answer may surprise you.
Posted: Apr 02, 2015 – 06:00 AM EST
Climate change, urbanization and globalization are just a few of the issues facing our world today. How does global citizenship help FedEx to address these concerns and to effectively operate in a rapidly changing marketplace?
Posted: Apr 01, 2015 – 06:00 AM EST
What does it mean to be “good” at sustainability communications in a digital age? In recent years we’ve seen a rising tide of interest in some of the channels and tools that have become essential components: social media, infographics, video, storytelling…
Posted: Mar 31, 2015 – 06:00 AM EST
Announce, Tweet, blog, Facebook, email, call (yes talk to real people on the telephone), Pin, carrier pigeon - whatever your stakeholders react to, but not just once or even on one day. Build the story of the report into a campaign and connect your communication strategy to your stakeholder engagement strategy. Yes, they are two separate things, or should be, yet connected and complementary.
Posted: Mar 30, 2015 – 06:00 AM EST
Employee and Consumer sentiment is running ahead of what current CSR models are designed to deliver. Now is the time to innovate, not iterate. There's a huge market of talent and customers looking for companies of all sizes to step up.
Posted: Mar 27, 2015 – 06:00 AM EST
The decade 2005-2015 marks the period when corporate responsibility entered the mainstream. Early adopters now have programs mature enough to compare for success and best practices. I have observed that the world's best corporate citizens share a set of characteristics on how they view themselves and interact with society.
Posted: Mar 20, 2015 – 06:00 AM EST
Challenges in managing water risks in corporate supply chains shed light on the ways that corporate risks overlap and interact. Activists’ and communities’ growing use of human rights language to protest corporate water impacts is an embodiment of this new reality.