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Posted: Aug 29, 2017 – 09:30 AM EST
The core tenants of a brand’s value proposition have long been understood to reside in functional, rational and emotional elements. The concept has stood the test of time and served marketers and strategists well … until now.
Posted: Aug 11, 2017 – 06:00 AM EST
A major opportunity exists for companies to position themselves as global sustainability leaders by focusing on system change. This is by far the most important sustainability issue. As a result, companies taking the lead on it can credibly claim that they have implemented the most advanced strategies. Like current sustainability leaders, they will gain many benefits, often including enhanced reputation, market share and stock market returns.
Posted: Jul 25, 2017 – 06:00 AM EST
System change is by far the most important sustainability issue in the corporate sector. Climate change and virtually every other major environmental and social issue only can be resolved through systemic changes at the sector and overarching system levels. Companies proactively involved in system change are the true sustainability leaders. Like current sustainability leaders, they will attain many financial and competitive benefits. This article summarizes the system change opportunity in the corporate sector and how companies can capitalize on it.
Posted: Jul 06, 2017 – 06:00 AM EST
What are your reasons for supporting or withholding support from specific companies?
Does Corporate Social Responsibility (CSR) sound familiar? Whether you’re aware of it or not, people often align with an organization's values or implementation of social responsibility in the workplace or community — locally and globally.
Posted: May 18, 2017 – 06:00 AM EST
Volunteering on behalf of good causes has a long and honorable history: people committing their time and energy on something that is important and relevant to them and their communities. What began as an individual and community impulse eventually spread to the corporate world, where volunteerism has been rightly seen as a win-win-win. It’s a win for the cause being supported, for obvious reasons. It’s a win for the employee, allowing them the opportunity to “give back.” And it’s a win for the employer because it helps the enterprise meet its corporate social responsibility goals (the company’s strategy for giving back).
Posted: May 09, 2017 – 06:00 AM EST
Spring is nearly over – don’t let the season pass without updating your key social media accounts for maximum impact in the impact sector! LinkedIn is particularly valuable for social impact and environmental professionals working to achieve results across the three levels of the triple bottom line. With few formal networks and a multi-disciplinary skillset, we don’t tend to fit into the typical boxes. This is a major challenge for those of us working in the sector as well as those looking to break into it from another career.
Posted: May 02, 2017 – 06:00 AM EST
There’s currently a debate brewing among sustainability and corporate responsibility professionals about the best way to report CSR and environmental information. Is a sustainability report the proper time for storytelling or do readers just want the facts? Truth is, we are often trying to reach multiple (and different audiences) with one report. This year, JetBlue decided to revisit how we report our environmental, social and purpose-driven initiatives.
Posted: Apr 12, 2017 – 06:00 AM EST
Today, Fortune 500 organizations spend more than $15 billion a year on CSR activities, and this number is growing as businesses realize that workplace philanthropy and employee giving programs can improve company performance across the board, from brand building and revenue generation, to customer loyalty and talent recruitment and retention.
Posted: Apr 05, 2017 – 06:00 AM EST
A recent study surveyed more than 1000 CEOs and revealed that 93% of them believe that sustainability is monumental for the success of any business. The views of CEOs are a direct result of the observation made by them on how ‘doing the right thing’ has helped in strengthening the company performance. It goes without saying that ‘doing good’ has lot more implications that go way beyond just monetary benefit.
Posted: Mar 08, 2017 – 12:00 PM EST
The past decade has seen two majorly remarkable transformations in the roles and conducts of businesses towards the society they are operating within as well as the wider world. As you must have guessed, these transformations revolve around CSR (Corporate Social Responsibility) and online marketing.
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