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Posts tagged with consumers
Posted: Jun 27, 2014 – 09:45 AM EST
Do you know your farmer? Chances are the answer is no. Ken Coulson, sustainable development advocate, wants to re-engage consumers. On Talkback.
Posted: Apr 30, 2014 – 09:45 AM EST
With the launch of her book, The Brand Strategist's Guide to Desire, Anna Simpson proposes a new role for brands: not manufacturing desire through clever campaigns, but responding to it with integrity.
Posted: Apr 23, 2014 – 09:00 AM EST
Niki Kelley King introduces us to the company's 2014 CSR Report as it readies to celebrate its 145th anniversary this year.
Posted: Feb 25, 2014 – 09:45 AM EST
Google and Apple want to data mine your happiness to sell you more stuff. Laura Musikanski explains why that's not going to make you any happier. On Talkback.
Posted: Feb 20, 2014 – 09:00 AM EST
Why assess CSR? Dorothee Baumann-Pauly offers three rationales for your strategic toolbox on Talkback.
Posted: Jan 09, 2014 – 09:45 AM EST
Going beyond the sale to inform, inspire and build relationships with long-term social and environmental benefits. Andrea Learned tells the story on Talkback.
Posted: Nov 20, 2013 – 09:00 AM EST
Stretching beyond traditional philanthropy, why campaigns add more value. Alison DaSilva, VP of Cone Communications' Research & Insights, explains on Talkback.
Posted: Nov 18, 2013 – 09:00 AM EST
Gamification is good, practical fun…and it can be used to grow sustainability's impact. Gabe Zichermann tells how. On Talkback.
Posted: Nov 12, 2013 – 09:45 AM EST
The collaboration economy is on the rise. Ron Schultz asks, how do we allocate value within it? More of the Creating Good Work series on Talkback.
Posted: Sep 30, 2013 – 08:50 AM EST
Sarah Cahan, Cone Communications, offers five ways to close the gap on consumer skepticism and corporate giving. On Talkback.
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