Posted: Jun 28, 2017 – 06:00 AM EST
Communication comes up again and again in analyses of key competencies for sustainability leadership. Being able to build bridges between science and business, between the finance department and the sales department, between NGO concerns and board-level strategy, and then, get everyone moving forward across the bridge in sync. These are the tasks of a Sustainability Influencer, and they don’t come easily!
Posted: Aug 12, 2015 – 06:00 AM EST
The imperative to accurately and effectively communicate is born from the moment the corporate social responsibility program is established.
Posted: Jul 13, 2015 – 06:00 AM EST
Corporate CEOs and governing boards grapple with accurate communication of corporate social responsibility initiatives and increasingly with the role of the public relations executive in CSR communication. Yet, questions arise over who is best positioned to communicate a CSR program and what is the best method of conveying company CSR communications.
Posted: Apr 29, 2015 – 09:48 AM EST
While the weekend timing of the Kathmandu earthquake meant that CSR and corporate communications teams were not at work in the United States, responses began quickly on Monday, first from U.S.-based telecommunications providers.
Posted: Apr 01, 2015 – 06:00 AM EST
What does it mean to be “good” at sustainability communications in a digital age? In recent years we’ve seen a rising tide of interest in some of the channels and tools that have become essential components: social media, infographics, video, storytelling…
Posted: Mar 31, 2015 – 06:00 AM EST
Announce, Tweet, blog, Facebook, email, call (yes talk to real people on the telephone), Pin, carrier pigeon - whatever your stakeholders react to, but not just once or even on one day. Build the story of the report into a campaign and connect your communication strategy to your stakeholder engagement strategy. Yes, they are two separate things, or should be, yet connected and complementary.
Posted: Jan 28, 2015 – 01:58 PM EST
Only when CSR uptake makes the transition from being a feel-good or risk management add-on to being an integral part of a company’s purpose, will it be seen as contributing to a company’s ability to create value.
Posted: Jan 21, 2015 – 08:00 AM EST
Increasingly investors see sustainability as an opportunity and a business advantage, but most also say companies don’t successfully communicate how “sustainability initiatives are linked to their strategy, financial performance and value in meaningful ways.”
Posted: Jan 13, 2015 – 11:02 AM EST
“Several trends have come together to transform how organizations can effectively communicate with stakeholders."
Posted: Jan 05, 2015 – 02:16 PM EST
A close look at the effectiveness of sustainability reporting practices.