Points of Light and the National Conference on Citizenship Launch Civic 50 Survey
By Jackie Norris and Ilir Zherka
When you walk into a grocery store, shopping mall or car dealership, do you favor the brands you believe are doing something to help your community?
Research shows that an increasing number of consumers are saying yes – that corporate responsibility is important, and they are more likely to purchase products or services from a company after reading its responsibility agenda.
We’re proud to note that The Civic 50, an initiative to identify the 50 most community-minded companies in the nation, is setting the standard for companies seeking to best use their time, talent and resources to improve the quality of life in the communities where they do business.
And the 2013 opportunity for companies to showcase their work in this area has just launched.
Now through August 16, S&P 500 companies can complete a comprehensive survey at www.Civic50.org. Responses will be used to generate an overall composite score around civic engagement, resulting in a rank ordered 1-to-50 list. Bloomberg LP, The Civic 50’s media partner, will publish the results in late fall 2013.
In 2012, we showcased our inaugural Civic 50 winners through a blog series with CSRwire. We learned:
- How Hasbro evaluates leaders not just for their success in promoting Monopoly, GI Joe, Transformers, Play-Doh and Hasbro’s countless other toys and games, but also for their hands-on neighborhood involvement.
"Leaders of the $4.3 billion corporation are evaluated not just for their success in promoting Monopoly, GI Joe, Transformers, Play-Doh and Hasbro’s countless other toys and games, but also for their hands-on neighborhood involvement...Country managers worldwide have philanthropic budgets they can allocate to local nonprofits, and Hasbro matches employee donations of time at child-centered community groups and hospitals with donations of up to $2,500 in cash."
"In 2011, IBM’s 100th anniversary year, more than 300,000 employees from the $100 billion corporation volunteered three million work hours in some 5,000-community service projects in 120 countries, impacting the lives of more than 10 million people."
"Giving people a skill set and tools like learning English to get a better job has a tremendous multiplier effect, and I find that enormously rewarding and valuable.”
This year, based on additional research, the criteria have changed a bit to allow companies to demonstrate their strategic integration around civic improvement and community engagement. The survey questions are squarely focused on how companies are supporting communities. The dimensions include:
- Civic Commitment - how extensively the company applies its resources to civic improvement.
- Strategic Resource Allocation - how the company strategically directs assets and activates resources from other institutions and individuals – to maximize community impact.
- Business Integration - how a company’s community engagement activities support its business interests.
- Company Policies - how the company supports community engagement through its institutional policies, systems, and incentives.
- Measurement - how a company measures the social value and business value of its community engagement programs.
So now it’s your turn.
Tell your story. If you’re an S&P 500 company, take the survey at www.Civic50.org and create the roadmap to be the most community minded company in America!