September 02, 2014

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Can Corporate Sustainability & Economic Growth Coexist?


We chatted with SAP, BSR, CDP and 232 communicators.

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Engaging over 377,000 Twitter accounts.

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Reversing Perception, Creating Impact:

We Chat with MGM's Executive Team!

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#BaBf: What Does it Mean to Brew a Better Future?

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Heineken

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Heineken sustainability goals

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When Corporate Citizenship Integrates with Business Strategy: In Conversation with

HP Living ProgressGenerating 7.2 million impressions.

Engaging almost 1.3 million Twitter accounts.

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What Does it Mean
to Compete to be
Best FOR the
World?

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Badger Balm, Indigenous Designs

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A World Beyond The Vegas Lights: What Does CSR Mean for MGM Resorts?

We strongly believe that while we fulfill our duty to our shareholders as a private company, we can and must be responsible to the people of our company.

Jim_murren_mgm

By James Murren, Chairman & CEO, MGM Resorts International

As in all things, a company’s identity is a direct reflection of what it stands for and stems from a set of beliefs – core values as well as a mission to meet the needs of its stakeholders and a vision for the future.

To be recognized as a national leader in corporate social responsibility best practices is humbling and an honor that we---our 62,000 employees---strive for every day.

Beyond Good Corporate Citizenship

Since the very beginning, our company has shown a powerful commitment to the fundamental principle of social responsibility, which, in our culture, goes far beyond simply being a good corporate citizen. We strongly believe that while we fulfill our duty to our shareholders as a private company, we can and must be responsible to the people of our company—our employees, our guests and our vendors: how we conduct our business, how we relate to our surrounding communities, and how we respect our environmental resources.

Our commitment shapes our core values of teamwork, integrity and excellence, our way of achieving top-tier business performance and our way of life—now and into our future.

When I became Chairman and CEO of MGM Resorts International in 2008, I continued the evolution of our company’s legacy of being a responsible corporate citizen with the view that CSR should be in every corner of the company – at all properties, at all levels and integrated into the fibers that make up the culture of MGM Resorts.

Unified under the banner of “Inspiring Our World,” we are inspired by our recognition that, collectively we can excel not only in our business, but also make a positive impact on our communities and our society.

Diversity and Inclusion

Becoming the first in the gaming industry to voluntarily adopt a formal diversity policy as an essential business paradigm for success in the modern global economy was a good start – but not enough. As women's leadership conferencewe continue the expansion of our brand to new locations across the globe, diversity is playing a larger role than ever, simply because a company cannot succeed on the global landscape today – forming partnerships and operating around the world – unless it embraces diversity.

While there is still much to do, we are proud that more than 60 percent of our employees represent minorities and more than a third of our senior leaders—and climbing—are women. Some of my closest colleagues are the Presidents of two of Las Vegas’ iconic resorts, Luxor/Excalibur and New York-New York. I’m proud that these two MGM Resorts properties have talented and thoughtful women leaders at their helm. They were the first in the industry, along with the first executive chef of a major Las Vegas Strip resort at Mandalay Bay.

Philanthropy and Community

My team at MGM Resorts realizes that there is a world beyond the Vegas lights and walls of our resorts. Investing in the communities where our employees live and where we conduct business is as important as the quality of our hotels, entertainment, restaurants, retail, spas and casino venues----it is a competitive differentiator----and a must do.

Our community platform features three main programs: our Corporate Giving Program, the MGM employee volunteerism at MGMResorts Foundation, which is our employee workplace-giving program, and our Employee Volunteer Program. Through these channels, we make financial and in-kind donations, contribute volunteerism services and partner with civic and nonprofit organizations that advance the quality of life in our communities.

In 2012, our employees committed more than 113,000 hours to community organizations, earning the company recognition by the Nevada Governor’s Points of Light Commission. Furthermore, employees committed $4.7 million in donations to support charitable agencies through the MGM Resorts Foundation.

Environmental Sustainability

Truly believing and investing in a Green Advantage – our comprehensive program to increase the sustainability of our company – we operate more efficiently as we extend sustainable business practices to existing properties and new projects. The results we achieve include: using resources more efficiently, reducing construction impacts, minimizing waste, managing supply chains and healthy eatingincreasing awareness. This commitment helps our business grow responsibly and ensures that we incorporate environmentally responsible practices that effectively lower our carbon footprint throughout all of our operations.

Spilling over into all areas of business sustainability is not limited to saving water and changing light bulbs. For our customers, environmental stewardship is becoming a key area of awareness. Our clients now want to know what our environmental commitments and accomplishments are before they conduct business with us.

They are increasingly sophisticated in their expectations, tangibly looking at the records of the companies in their supply chain - seeking resorts and meeting spaces that demonstrate environmental responsibility and a superior guest experience –two aspects that are now joined hand-in-hand with world-class hospitality and entertainment.

Earning the prestigious award in the category of Overall Leader in CSR Practices for more than 10,000 employees is a key milestone in our work in CSR and a testament to what our employees can achieve. Together, we will continue to invest in our community, the environment and society.

About the Author

Jim Murren was named Chairman & CEO of MGM Resorts International in December 2008, leading a company of 62,000 employees that provides world class hospitality and entertainment experiences through its 15 properties located in Las Vegas and Reno, NV, Michigan, Mississippi and Illinois. He joined MGM in 1998 after spending more than a decade on Wall Street where he was regarded as a leading analyst in the restaurant, hotel and gaming industries. His arrival at MGM coincided with a dramatic period of growth including the addition of the Mirage and Mandalay Bay groups to the company’s portfolio.

He is the visionary behind CityCenter, the unprecedented urban resort destination that opened on the Las Vegas Strip in 2009 featuring its centerpiece, ARIA Resort & Casino. CityCenter is the world’s largest “green” development at a development cost of $8.5B. Using cutting-edge solutions, CityCenter is demonstrating that sustainability is additive to an enhanced guest experience.

The opinions, beliefs and viewpoints expressed by CSRwire contributors do not necessarily reflect the opinions, beliefs and viewpoints of CSRwire.

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