October 24, 2014

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Noble Profit: A Moment With John Viera, Global Director of Sustainability, Ford

Ford's Sustainable Materials Strategy: Focusing on zero waste and innovation.

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Editor's Note: Today we debut a new channel on CSRwire with Noble Profit, to focus on short video interviews with key leaders in the sustainability field. These interviews will share insights from corporate leaders who are actually creating profitable sustainable business practices and adopting clean tech, dispelling the myth that zero harm costs more.

Through these conversations, Noble Profit will explore the question of value, providing unique insight into today's trends with inventors, investors, sustainable business experts, and thought leaders. This week's interviewee: John Viera, the Global Director of Sustainability and Vehicle Environmental Matters at Ford Motor Company.

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What does Ford's innovative Sustainable Materials Strategy include? In this week's interview with Noble Profit, Viera describes the company’s sustainability strategy and why it is oriented toward vehicles having less of an impact on the planet. Among additional trajectories, the Sustainable Materials Strategy, he says, diverts and transforms post-consumer and post-industrial waste otherwise destined for the landfill into source materials for new vehicle components.

Like used carpet that can be salvaged from buildings and reprocessed into new engine components. Or waste denim that can be transformed into new vehicle carpet padding for increased soundproofing and interior comfort. Suggesting that it is highly profitable to implement Sustainable Materials Strategy innovations, Viera asserts that the diversion of post-consumer and post-industrial waste is an important approach toward reducing the use of our world's limited natural resources.

In one sentence, Ford's Sustainable Materials Strategy sponsors innovation and sustainability, refines the manufacturing process and promotes new technologies. Take a look.

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Special thanks to Sustainable Brands.

Follow us at Twitter.com/NobleProfit. Register at Noble Profit to gain valuable insights in related topics. Noble Profit is brought to you by Creative Entity Org and Creative Entity Productions created by Amy Seidman.

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