September 23, 2014 The Corporate Social Responsibility Newswire

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Reversing Perception, Creating Impact:

We Chat with MGM's Executive Team!

MGM executive team

Generating 5.6 million impressions.

Engaging over 270,000 Twitter accounts.

With over 650 tweets.


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Let's talk!

#BaBf: What Does it Mean to Brew a Better Future?

We chat LIVE with


Generating 6.2 million impressions.

Engaging almost 300,000 Twitter accounts.

With  146 communicators.

And almost 800 tweets.

Heineken sustainability goals

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Learn more about our Twitter Chats!

When Corporate Citizenship Integrates with Business Strategy: In Conversation with

HP Living ProgressGenerating 7.2 million impressions.

Engaging almost 1.3 million Twitter accounts.

With 193 communicators.

And almost 800 tweets.

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What Does it Mean
to Compete to be
Best FOR the

We chatted LIVE

Badger Balm, Indigenous Designs

Generating 8.1 million impressions.

With 128 communicators.

And almost 900 tweets.

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Let's chat!

Stakeholder Engagement

70 million Daily Customers
5 Sustainability Goals

McDonald's Chats LIVE with CSRwire!

McDonald's Journey for Good

Generating 15 million impressions.

Engaging over 2 million Twitter accounts.

With 227 communicators.

And almost 1,200 tweets.

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Can Corporate Sustainability & Economic Growth Coexist?

We chatted with SAP, BSR, CDP and 232 communicators.

Generating over 1,300 tweets.

9,437,880 impressions


Engaging over 377,000 Twitter accounts.

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CSRwire Talkback

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Noble Profit: A Moment With John Viera, Global Director of Sustainability, Ford

Ford's Sustainable Materials Strategy: Focusing on zero waste and innovation.


Editor's Note: Today we debut a new channel on CSRwire with Noble Profit, to focus on short video interviews with key leaders in the sustainability field. These interviews will share insights from corporate leaders who are actually creating profitable sustainable business practices and adopting clean tech, dispelling the myth that zero harm costs more.

Through these conversations, Noble Profit will explore the question of value, providing unique insight into today's trends with inventors, investors, sustainable business experts, and thought leaders. This week's interviewee: John Viera, the Global Director of Sustainability and Vehicle Environmental Matters at Ford Motor Company.


What does Ford's innovative Sustainable Materials Strategy include? In this week's interview with Noble Profit, Viera describes the company’s sustainability strategy and why it is oriented toward vehicles having less of an impact on the planet. Among additional trajectories, the Sustainable Materials Strategy, he says, diverts and transforms post-consumer and post-industrial waste otherwise destined for the landfill into source materials for new vehicle components.

Like used carpet that can be salvaged from buildings and reprocessed into new engine components. Or waste denim that can be transformed into new vehicle carpet padding for increased soundproofing and interior comfort. Suggesting that it is highly profitable to implement Sustainable Materials Strategy innovations, Viera asserts that the diversion of post-consumer and post-industrial waste is an important approach toward reducing the use of our world's limited natural resources.

In one sentence, Ford's Sustainable Materials Strategy sponsors innovation and sustainability, refines the manufacturing process and promotes new technologies. Take a look.


Special thanks to Sustainable Brands.

Follow us at Register at Noble Profit to gain valuable insights in related topics. Noble Profit is brought to you by Creative Entity Org and Creative Entity Productions created by Amy Seidman.

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The opinions, beliefs and viewpoints expressed by CSRwire contributors do not necessarily reflect the opinions, beliefs and viewpoints of CSRwire.

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