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London Rewards Walking, Biking

New apps and upgraded paths allow visitors to visit London the Green way.

Submitted by: Wendy Gordon

Posted: Jun 15, 2012 – 08:41 AM EST

Tags: health wellness, sustainability, corporate social responsibility


Ever been to an Olympic Games? City streets can be turned into giant parking lots. Even public transit gets jammed up. Staging the Games is considered the largest peacetime logistical exercise that any country can undertake. It's no different for the UK—particularly given London's already overcrowded public transport system—and so the city hosting the mid-summer Games is gearing up, including by upgrading its extensive walking and cycling paths.

Upgrades to Paths

London 2012 Logo

On an average day, the city provides 3.5 million journeys on the London Underground. City officials are estimating another 20 million trips will be made by spectators alone within London during the 2012 Games—including three million on the busiest day. In an effort to divert some riders, the city has been working to upgrade over 100 walking and cycling paths on nine routes across London—including some that link the Olympic Park, as well as paths linking to outer London venues.

One of these routes is The Greenway, a 7 kilometer off-road pathway for spectators – including those walking from West Ham, one of the three stations that spectators will use to get to the Park. Access points, ramps, signage, nearby vegetation and the path itself have been improved, with resting places provided.

New Apps

Keen on promoting the walking and cycling options the city has to offer, Transport for London teamed up with Recyclebank to launch re:route, an app that rewards Londoners for walking and cycling with offers and discounts from U.K.-based businesses including Marks & Spencer, Planet Organic, Champneys, Classic British Hotels, Cineworld, and Jojo Maman Bebe.

It's easy to use: Once downloaded to your iPhone, the app prompts you to input the start and end points of a journey, and will then recommend a variety of travel options, including walking, cycling, and public transport. After you arrive at your destination (re:route is equipped with GPS to track your progress), you'll be given five Recyclebank points.


London is one of over 200 cities that offer bike-sharing programs—its system is called London’s Barclays Cycle Hire—so even tourists can take advantage of the re:route rewards program.

London bike rental

New York City, where I live, is introducing a bike share system this summer. It's a lot like London's. Over 10,000 bikes will be available, and a day's rental will cost just under $10, which includes unlimited rides during a 24-hour period, as long as each ride is under 30 minutes. This doesn't seem like long enough, one might worry, but in a piece he wrote recently for the New York Times, David Byrne, who enjoyed London's bike sharing program last summer, says, "It's easy to keep bike trips within that time limit because there are loads of stations where you can drop the bike off, and you can get a new bike after having a coffee."

This got me thinking. Of course, the more people walk and bike, the more congestion is reduced on the roads and public transport. In addition, walking and biking are a part of a healthier lifestyle, which is why in addition to providing alternative travel options, and rewarding users for choosing them, the app lets people know how many calories they have burned and the amount of CO2 they have saved for each journey.

But what if in addition, users were made aware of the businesses along a particular route, so they could run errands along the way, stop for lunch or tea or meet a colleague? This seems like an additional advantage of taking the more "scenic route".

I love the idea of biking to the London Games, but, alas, I'm not attending. I might imagine I'm there by making use of the new bike-sharing program in NYC, though I'll have to wait for the re:route app to cross the Atlantic before I can calculate my calories burned and CO2 saved. It's all so inspiring—just like the Games.

The opinions, beliefs and viewpoints expressed by CSRwire contributors do not necessarily reflect the opinions, beliefs and viewpoints of CSRwire.

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