October 30, 2014

CSRWire.com The Corporate Social Responsibility Newswire

news by category

Reversing Perception, Creating Impact:

We Chat with MGM's Executive Team!

MGM executive team

Generating 5.6 million impressions.

Engaging over 270,000 Twitter accounts.

With over 650 tweets.

mgm

See more Analytics!

&

Let's talk!

CSRwire Talkback

| join the conversation

Enterprise 2020: Don’t Stifle Your Corporate Social Entrepreneur

Part 1 of our new series with CSR Europe. Stay tuned!

Csr_europe_e2020

By Stefan Crets, Executive Director, CSR Europe

Last month, CSR Europe hosted its first ever Enterprise 2020 Conference in Brussels. The theme of the conference, ‘Social innovation: a lever for growth and sustainability,’ aimed to get companies thinking about how to develop new and more effective products and services that can contribute to solving societal problems.

To get our participants thinking, we invited a social entrepreneur to challenge everyone's mindsets on how social innovation can drive change and how to scale the impact.

Sue Riddlestone, Executive Director and Co-founder of BioRegional – a social enterprise which initiates and delivers practical sustainability solutions through partnerships around the world – is a pioneer in the social innovation sector and started her campaign well before today’s leading companies even started talking about sustainability.

BioregionalFrom the very beginning, Riddlestone knew she had an uphill struggle ahead of her but a stubborn belief that it’s possible to make a difference helped her keep moving. Today, BioRegional is a successful company with global activities and provides much-needed encouragement for others who share her passion.

But Riddlestone cannot be an outlier.

I am convinced that in your own companies, you will find people who share her passion and creativity. These employees should not be overlooked – in fact, those who further away from the subject often have the best ideas and are better able to confront existing approaches and mindsets. Use their untapped creativity and innovation to leverage existing infrastructure and capabilities to deliver shared value. Know that if your organization does not provide room for intrapreneurship, this group of will quickly become disenchanted and walk away.

My advice: include corporate social entrepreneurship at the heart of your employee CSR engagement strategy. By doing so, you will create the right environment for innovative thinkers to come up with ideas that challenge the conventional attitudes and processes. Enabling such an environment will eventually lead to higher levels of innovation, productivity, financial reward and value for society at large.

So, have a think… how entrepreneurial is your company? Do you give your employees an opportunity to be creative?

Don’t waste an opportunity for growth by stifling your corporate social entrepreneur!

Follow me on twitter @Stefancrets. And join us for our Enterprise 2020 webinar on how to engage employees in your CSR activities on June 22, 2012.

The opinions, beliefs and viewpoints expressed by CSRwire contributors do not necessarily reflect the opinions, beliefs and viewpoints of CSRwire.

Search The Blog

Twitter

 

Issuers of news releases and not csrwire are solely responsible for the accuracy of the content