A company’s culture tells a lot about the brand. While your customer may never know what goes on in your office, the attitude of your employees will seep into everything you do. This means the way you run your office needs to be reflective of the attitude and image you’re trying to portray.
Company culture can contribute significantly to employee happiness, which can translate into the success of your brand. If your employees are unhappy with the culture of your business, they may be less engaged at work or look for employment opportunities with other companies. If employees do not connect and identify with the values of the brand, they may also find they’re unhappy at work.
One of the biggest changes you can make within your company culture is to become more sustainable. By adopting green practices, you can not only contribute to a healthier planet, but you can also encourage your employees to feel good about the work they’re doing. When you make a commitment to run your company on sustainable business practices, you can make a stronger connection with those working for you.
The benefits of a sustainable company also apply to your customers. When they see you care about more than just making money, they can feel more connected to your brand and want to help you succeed. With these deep connections, you can create a loyal customer base willing to purchase your products or services.
Creating a sustainable business doesn’t need to be difficult. If you’re ready to change your company culture to adopt more sustainable business practices, here are a few tips you can follow.
1. Define Sustainability as a Team
Anytime you’re about to make a decision that impacts your entire team, it’s a good idea to get their input on the topic. If you want to create a company culture that supports sustainability, you’ll first want to define what sustainability means to you and your team.
Every business will have a different definition of what going green means to them. For some, this may include extreme measures to completely revamp the way you do business. Others may see it as an opportunity to use less paper or throw out less waste.
Come up with your own definition for sustainability and make sure your entire team has some input. When it feels like you’re developing this new business culture together, your team will be more open to the changes you’re about to implement.
2. Assess the Current State of Your Business
Before you can begin making changes, you want to take a look at the culture you’ve already created. In order to know where you need to start, you need to make a full assessment of the way your business is currently run. This can include everything from your company values to whether or not you’re taking basic steps to promote sustainability, such as recycling.
Take a moment to take an objective look at your business and compare how you’re doing with other business. Talk with your employees about what they believe you could be doing better, then try to come up with a few goals you’d like to achieve in both the short and long terms.
This will give you a clear idea of where you’re starting and where you would like to go. Once you have a clear pathway to achieving sustainability, the task will not seem so daunting.
3. Make Small Changes First
If you try to bite off more than you can chew, your team is likely to become overwhelmed with changes. If you’re expecting major shifts to happen overnight, you’re going to be let down when you find it just isn’t possible. While you may need to make major changes eventually, trying to implement them all at once can set you up for failure.
Once you have your end goal figured out, try to break down what small steps you can take to ultimately achieve sustainability. Assign implementation dates for each of these smaller tasks, then discuss the changes with your team. Rather than springing large shifts onto your team, you want to make sure they believe those goals are realistic and achievable.
Create a system of changes that eventually brings you to your larger goal. When you’re making small changes a bit at a time, it will be easier to be successful.
Deciding to run a green business can be extremely beneficial for your team, your customers and your overall brand. However, making large changes to your company culture can be overwhelming. If you don’t go through the process the right way, you may find yourself in a mess you’re not quite sure how to get out of.
Keep these three tips in mind while you create your sustainability strategy. With the right amount of preparation and planning, you’ll be well on your way to running a perfectly green and sustainable business.