September 16, 2014

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Reversing Perception, Creating Impact:

We Chat with MGM's Executive Team!

MGM executive team

Generating 5.6 million impressions.

Engaging over 270,000 Twitter accounts.

With over 650 tweets.

mgm

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#BaBf: What Does it Mean to Brew a Better Future?

We chat LIVE with

Heineken

Generating 6.2 million impressions.

Engaging almost 300,000 Twitter accounts.

With  146 communicators.

And almost 800 tweets.

Heineken sustainability goals

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When Corporate Citizenship Integrates with Business Strategy: In Conversation with

HP Living ProgressGenerating 7.2 million impressions.

Engaging almost 1.3 million Twitter accounts.

With 193 communicators.

And almost 800 tweets.

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What Does it Mean
to Compete to be
Best FOR the
World?

We chatted LIVE
with:

Badger Balm, Indigenous Designs

Generating 8.1 million impressions.

With 128 communicators.

And almost 900 tweets.

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Stakeholder Engagement

70 million Daily Customers
5 Sustainability Goals

McDonald's Chats LIVE with CSRwire!

McDonald's Journey for Good

Generating 15 million impressions.

Engaging over 2 million Twitter accounts.

With 227 communicators.

And almost 1,200 tweets.

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Can Corporate Sustainability & Economic Growth Coexist?


We chatted with SAP, BSR, CDP and 232 communicators.

Generating over 1,300 tweets.

9,437,880 impressions

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Engaging over 377,000 Twitter accounts.

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CSRwire Talkback

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Video: When Building a Brand Turns Into Leading a Movement

Is a leader in the sustainability industry the same as any other entrepreneur?

Emily_roberts_indigenous

By Emily Roberts, INDIGENOUS

Is a leader in the sustainability industry the same as any other entrepreneur? Or does the heart and sacrifice required to run a company like CSRwire member INDIGENOUS organic + fair trade fashion make for an entirely different dynamic?

INC. Magazine’s Trep Life series shadowed INDIGENOUS co-founders Matt Reynolds and Scott Leonard for a day, capturing the day-to-day grind at a company that literally helped write the definition of fair trade fashion. Excerpts:

One Happy Family

Beginning in 1993, Scott and Matt, along with their California team and fair trade partners in Peru, have been working to transform the fashion industry for the better. To do this they have populated the company with other people just as committed as they are. With both of their wives, along with Scott’s father and several close friends all playing integral roles at the company, the social dynamic at INDIGENOUS can be, at times, perilous. In the brief clip below, Matt and Scott discuss the ups, downs and ultimate reward of being one big happy, or unhappy, family.

Fair Trade: Carving a New Path

Having begun at a time when the concept of fair trade fashion was brand new, INDIGENOUS necessarily carved its own path. Twenty plus years later, ”sustainability” has become a buzzword, often thrown around to add a gloss of ethics to complicated situations. Third-party verification like the B Corporation logo plays an important factor in judging the claims of a “sustainable” company. But becoming a Benefit Corporation is no easy task, and INDIGENOUS played a key role in helping to create the requirements for certification. In the video below, Scott Leonard explains why Benefit Corporations are the real deal.

Having seen INDIGENOUS' journey, what are your thoughts on sustainability? Which certifications do you look for when judging a company’s ethics? And, what do you think it takes to maintain the integrity of a sustainable company?

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The opinions, beliefs and viewpoints expressed by CSRwire contributors do not necessarily reflect the opinions, beliefs and viewpoints of CSRwire.

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