CSRwire reports the top corporate social responsibility and sustainability news for January 2014.
By Joe Sibilia
1. 900 Certified B Corps and their 20 Million Friends Launch the B the Change Campaign, Celebrating and Rewarding People Using Business as a Force for Good
Certified B Corps get a lot of attention from our audience. It seems that our social media outreach combined with the innovative content from B Corps results in great analytics. This was the number one news story for the month of January.
2. MGM Resorts International Presents the 32nd Annual Dr. Martin Luther King, Jr. Parade in Las Vegas
For the fourth consecutive year, MGM Resorts has sponsored the Annual Dr. Martin Luther King Parade in Las Vegas. MGM has been aggressively positioning themselves as good corporate citizens and awareness has been raised communicating their initiatives. This story came in at number two for the month.
3. New Research Finds CSR is More Deeply Embedded in Business
Solid research always attracts readers. This month saw renewed interest in the Boston College Center for Corporate Citizenship's latest research report. All indicators demonstrated increased attention and budgets for corporate citizenship and news about this report came in at number three for the month.
1. A Shared Inheritance: The Commons as a Model for Ecological Governance
The thoughtful nature of our readers extends to books and series. The Green Governance Series by David Bollier and Burns H. Weston created quite a stir last month and came in at number one for January. This particular post was the fourth in the series and it seemed it took some time to gather steam. In its broadest sense, the idea of a ‘commons’ is a system of stewardship of shared resources operating with a high degree of autonomy. In its specific sense, the idea has attracted attention through the development of open source software, Wikipedia, social networking, open access to scholarly publishing, slow food movements and community supported agriculture. A solid series. Here's the final post.
2. Coca-Cola, Unilever, Microsoft & IKEA Grab Top Honors for 2013
Twitter mentions and Facebook views drove my article about our top content for 2013 to the number two spot for January. Since we process large volumes of information during the course of the year, its great to take a break and look at what our readers are reading.
3. Brand Sustainability Stories That Tell Themselves
Andrea Learned demonstrates once again the power of a great headline. Reporting from the recent Yale Interbrand Sustainability Marketing Summit, her blog post about stories connected to brands came in at number three for the month.
Meet Our New Members
Joining the CSRwire family this month are organizations spanning the globe and industry sectors. From a fresh, locally-sourced ice cream company to a renewable energy leader, these member organizations are expanding the CSR/sustainability movement.
In Other News...
Starting this month, we'd also like to feature a few stories that are attracting attention from our community at other media outlets. Traveling around the web and through our tracking of multiple publications and social media, we found some interesting stories that gathered attention last month.
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