John Friedman (@JohnFriedman) is an award-winning communications professional and recognized sustainability expert. He has more than 20 years of experience in internal and external communications and a decade in the area of corporate responsibility and sustainability. John helps companies turn their values into successful business models by integrating their environmental, social and economic aspirations into their cultures and business practices.
Recognized by Triple Pundit, the Guardian, GreenBiz, Global CEO and Fast Company's Brandfog as a thought leader in CSR, John’s insights on sustainability strategy have appeared in Forbes, CSRwire, Ecopreneurist and are a regular feature on Huffington Post and EcoPlanetRadio.com. John has leveraged his digital media expertise and authored PR2.0: How Digital Media Can Help You Build A Sustainable Brand outlining how companies can modify the way they communicate to meet stakeholders' changing expectations and has provided chapters that have appeared in several editions of PR News' Best Practices in Corporate Social Responsibility and Green PR.