Seasoned advertising and marketing professional with 15+ years experience, including work for Gatorade, Welch’s and most recently, CyberGrants.
Posted: Jul 14, 2017 – 06:00 AM EST
Corporate philanthropy initiatives are implemented in two ways: manually or letting automation take over. Some businesses are doing everything manually. This includes keeping spreadsheets of employee volunteer hours logged, receiving hundreds of emails about different volunteering requests and everything else under the sun that comes along with corporate social responsibility initiatives.
Posted: Apr 03, 2017 – 06:00 AM EST
One of the scariest realities of starting or managing a company is understanding the risk involved should it no longer be profitable. It’s even more terrifying to consider how the employees on all levels might feel about the company’s ability to remain relevant. A 2016 survey found over a third of respondents felt their organization lacked the skills and talent needed to drive corporate resilience. Of course, corporate resiliency is something that all organizations strive for, no matter how bright the horizon may seem. Even giants like Apple have seen turmoil in their history.
Posted: Dec 28, 2016 – 06:00 AM EST
As 2016 comes to an end, many charities and nonprofits are preparing for their year-end campaign or planning a new strategy for next year. There is an abundance of statistics and data about the growth of giving, both locally and nationally. From these stats, we are able to predict what the new year’s philanthropic giving will look like.
Posted: Nov 21, 2016 – 06:00 AM EST
Corporate philanthropy is focused on heart and luckily, more companies are finding ways to incorporate giving and heart into their own business practices. Employees want to give back and participate in the community, candidates watch potential employers closely when considering applications and consumers are as vigilant on cause work as ever.
Posted: Oct 24, 2016 – 06:00 AM EST
Going beyond the employee engagement buzzwords, we find two engagement methods emerge: the transactional approach and the relational approach. Depending on the desired outcome, either can be used to combat disengagement.