John Elkington is Executive Chairman of Volans, co-founder of SustainAbility, blogs at http://www.johnelkington.com, tweets at @volansjohn and is a member of The Guardian’s Sustainable Business Advisory Panel.
There is a new world economic order emerging. Yet, we continue to celebrate the same familiar faces for championing sustainability every year, writes John Elkington.
What can business do to pursue sustainable capitalism? John Elkington offers a leaf out of Al Gore and David Blood's recent article: Mainfesto for Sustainable Capitalism.