4.09.2001 ET

(CSRwire) Baskin-Robbins today announced plans to scoop up summer fun during "Free Scoop Night," on Wednesday, May 2nd from 6 p.m. to 10 p.m. More than 200 scoops per second will be given out, as an expected three million consumers stop by participating Baskin-Robbins ice cream stores nationwide to enjoy a free scoop of their favorite ice cream flavor.

Baskin-Robbins is also continuing its commitment to promote literacy. For every free scoop served, Baskin-Robbins will make a donation to First Book,
a national non-profit organization that provides free, new books to children from low-income families. DreamWorks is matching Baskin-Robbins' Free Scoop Night donation to First Book "Free Scoop Night is a fun way to kick-off the summer and is a sweet way to support literacy," said Joe Adney, director of marketing for Baskin-Robbins.

"We are honored to support First Book through this event." "Baskin-Robbins has made a terrific corporate commitment to literacy," said First Book President, Kyle Zimmer. "Last year's Free Scoop Night event enabled First Book and Baskin-Robbins to provide more than 300,000 books to children across the country. We are excited to work with Baskin-Robbins and First Book volunteers again this year, to reach even more children together."

About First Book
Washington D.C. based First Book is a national nonprofit organization with a single mission: to provide low-income children with their first new books. In neighborhoods across the country, First Book Local Advisory Boards unite leaders from all sectors of the community to provide books to children in literacy programs, shelters, housing project initiatives, soup kitchens, after-school programs and other community-based efforts reaching children living below the poverty line. In 2000, First Book distributed over 4 million books to children in more than 250 communities around the country.

For more information about First Book, or to donate a book to a needy child online, please visit www.firstbook.org.

About Baskin-Robbins
As the world's largest chain of ice cream specialty stores, Baskin-Robbins creates and markets its innovative, high-quality premium ice cream, specialty frozen desserts and beverages in the company's more than 4,500 retail stores around the globe. Today Baskin-Robbins is operated and marketed by Allied Domecq Quick Service Restaurants, which is part of U.K.-based Allied Domecq PLC. Baskin-Robbins carries on the tradition of offering spoonfuls of happiness to millions of customers every day. Baskin-Robbins stores are independently owned and operated. Check with the Baskin-Robbins stores in your area for more information about Free Scoop Night or log on to www.BaskinRobbins.com for participating store information.

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