2.06.2006 ET

(CSRwire) (CSRwire) PHOENIX, AZ - alonovo.com™ announced that they have reached a major milestone in their operations, and distributed funding to their Beneficiary Organizations including UNICEF, CoopAmerica, FAIR, National Resource Defense Council, Doctors Without Borders, New American Dream, United for a Fair Economy, WalMart Watch and other prolific groups working to improve the quality and dignity of life in their local communities, America and around the world.

The growing alonovo.com community forms the intelligent marketplace demand. alonovo.com CEO George Polisner stated "While I would have personally been delighted to be writing much bigger checks for our beneficiaries, I recognize that we (alonovo.com) are in our infancy. Nevertheless, working together we have catalyzed a vital improvement to the free market economic system. When our alonovo.com community shops -they use alonovo.com to ensure that money does not perpetuate poor labor conditions, pollution, corruption and political influence -instead the community buys from businesses that are evolving to embody a proper and sustainable balance."

alonovo.com™ shares a minimum of 20% of its shopping revenue with over 75 prolific organizations that are working to address environmental, socio-economic, media, education, direct disaster relief, and first-responder families (Police, Fire and Military). Each alonovo.com registered member selects their beneficiary organization which then benefits from that individual's shopping activity, thus providing funding to many great local, national and global causes.

alonovo.com™ provides a free, informed online shopping experience for its rapidly growing community. By directly integrating trusted Social Responsibility (SR) ratings coupled with a large, price-competitive array of products into a visually compelling and simple user experience, alonovo.com has started to redirect consumer spending based upon social values. alonovo.com's mission is to catalyze a constructive relationship between an informed marketforce demand and the business supply chain. This accelerates the "race to the top" among businesses that are working to balance people, planet and profit by moving SR directly into the profit equation.

For further information about alonovo.com phone 602.494.5455, or email press@alonovo.com

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