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KeyCorp (KeyBank)

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Diversity

Building on $1 Billion Pledge, KeyBank to Provide Business Evaluations to Women-Owned Firms Nationwide: From October 1 to November 26, Team of KeyBank Experts Meeting Women Business Owners to Advise on Growth Strategies and Financing Options

(CSRwire) CLEVELAND - Building on the momentum it has achieved in helping women-owned firms successfully grow their businesses, and through the pledge to lend a minimum of $1 billion to qualified firms, KeyBank is further strengthening its Key4Women commitment by offering women business owners evaluations of their business strategies, personal finance and investment needs during October and November.

"This underscores Key's commitment to helping women succeed and is why our Key4Women program is among our more high-profile services," says Maria Coyne, executive vice president of Community Banking and Key4Women.

With the vast majority of women entrepreneurs identifying growth as a primary goal of their company, the decisions that they make can be critical to the future success of their business. Research Key sponsored shows that women business owners tend to be 'information gatherers,' collecting input and data to a greater extent than their male counterparts before making decisions. Most often they look to outside sources for guidance on business management and growth issues. To help answer their questions, Key is bringing local women business owners across the country a team of their best people to help them strategize and plan.

"It's a holistic approach to meeting the client where they are and working with them to assess their business strategies and support their business and personal banking and investment goals," says Coyne. "Many owners are ready to take their businesses to the next level, and have questions ranging from how to finance the growth appropriately to how 'big' to dream."

Through this outreach, Key hopes to help business owners develop sound business strategies and long-term plans while bringing important information to light such as:

  • the benefits of certifying as a Women Business Enterprise (WBE),
  • maintaining good health for a healthy business, and
  • Educating business owners about when and where financing a new piece of equipment or business expansion might make sense.

    "From executives at the district level, to our CEO Henry L Meyer, the entire company is supporting this effort," says Coyne. "Our leadership is engaged and calling on women business owners to punctuate our commitment, share our financial expertise and give business owners the tools they need to take their firm exactly where they want it to go. Whether it's by promoting heart health awareness through our affiliation with 'Go Red For Women,' or helping women entrepreneurs with ongoing education, networking and advice through Key4Women, Key wants to be a trusted partner every step of the way."

    Cleveland-based KeyCorp (NYSE: KEY) is one of the nation's largest bank-based financial services companies, with assets of approximately $91 billion. Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the United States and, for certain businesses, internationally.

    # # #


    Note to Editors: For up-to-date company information, media contacts and facts and figures about Key lines of business, visit our Media Newsroom at Key.com/newsroom

    For more information please contact:

    Staci White
    216.689.4432


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