9.05.2005 ET

(CSRwire) Building on 4 years helping organisations strengthen their practice, Aspiral Learning, www.aspiralearning.com, a UK-based service provider opens its Asian office in Hong Kong.

Committed to ethical and responsible business practice, Aspiral Learning offers consultancy services including strategic planning, corporate social responsibility, facilitation of cross-sector partnerships, as well as tailor-made training, and project management services.

Operating in the uncharted gap between commercial and not-for-profit sectors, Aspiral Learning helps organisations improve their performance at staff, process and project levels. The consultancy equally works with NGOs, companies and public institutions but has chosen to limit its engagement to projects dealing with issues of corporate citizenship, social justice or environmental protection.

Aspiral Learning believes that the current system maintains NGOs and companies on opposite tacks. It prevents NGOs to consider differently their performance and companies their broader role in society. The consultancy thinks that managers in both types of organisations can only benefit from crossing the dividing line to learn from each other about performance, transparency, accountability and sustainability, and by doing so pave the way for a new generation of responsible organisations.

Ajay Barai (founder) says: "Operating in the gap between NGOs and companies is not always simple for a small enterprise but it's a fertile and inspirational space for us. We use best practices learned from experience in multinationals and civil society with our clients and in the way we run our own enterprise. We are not so bound by conventional management and growth thinking. We can think differently, try new things, work more responsibly and enjoy ourselves".

Aspiral Learning's team is multicultural with long consulting and management experience with international organisations and multinational corporations. The Asia team is based in Hong Kong, Malaysia and Vietnam but operates throughout the region.

Lise Melvin (director) says: "With our work experience in Asia, opening our office in Hong Kong is a natural step for the company. I am particularly excited to bring our knowledge and experience of business processes and CSR (corporate social responsibility) to new assignments with Asian companies on their sustainability performance, and social and environmental reporting"

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