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Corporate Social Responsibility
News
9.01.2005 ET
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CSR News from:
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Potlatch Corporation
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News Category:
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Forest Stewardship Council (FSC) -- US Certifies Potlatch's 319,000 Acres of Minnesota Forestland
(CSRwire) MINNEAPOLIS--(BUSINESS WIRE)--Sept. 1, 2005--National, regional and
Minnesota conservation organizations today joined in celebrating
certification of Potlatch Corporation's (NYSE:PCH) 319,000 acres of
Minnesota forestland and its Bemidji sawmill as being in compliance with
the rigorous environmental, social and economic standards of the
internationally recognized Forest Stewardship Council -- US(R) (FSC).
"Minnesota's natural resources are a fundamental part of our quality of
life and it is our responsibility to be good stewards of those resources,"
Governor Tim Pawlenty said in a letter to the company. "Potlatch's
milestone conservation achievements highlight Minnesota's national
leadership and our vision for long-term protection and the proper
management of our unique natural resources."
FSC President Roger Dower also noted, "In addition to Potlatch's forest
management certification of their own land, the current and projected
certifications of substantial amounts of public lands in Minnesota will
extend the company's ability to supply FSC-labeled products to consumers,"
he said. Potlatch Bemidji's lumber mill purchases timber from the state and
counties.
Potlatch Chairman and Chief Executive Officer Penn Siegel received
documentation of the certification during ceremonies at the University of
Minnesota's St. Paul campus from Dave Bubser, USA Manager for SmartWood,
FSC's registered certifier. In presenting the certificates, Bubser noted,
"With the FSC certification of their 319,000 acres of Minnesota
forestlands as the final step in achieving certification for their entire
1.5 MM acre land base, Potlatch has placed themselves among the vanguard
of industrial timber companies in the United States. Our audit of Potlatch
makes it clear that Potlatch has fully integrated the FSC standards into
their core operating systems and has truly embraced the value of
responsible stewardship. Potlatch has clearly distinguished itself as a
leader among their peers, both regionally and nationally," he
concluded.
Siegel stressed that the Minnesota FSC certifications represent yet
another link in a chain of commitments to third-party oversight of the
company's management practices. "With today's announcement, Potlatch's
management practices on its entire forestland ownership is third-party
certified under FSC and the Sustainable Forestry Initiative(R) (SFI),
while our internal Environmental Management System (EMS) is certified to
the International Organization for Standardization's (ISO) 14001
standards," he stated. He added that third-party certification
demonstrates a commitment to stewardship publicly in ways that can benefit
Potlatch shareholders as well as society and the environment. "In addition,
with the chain of custody certification of our Bemidji mill nearly all of
our lumber and plywood manufacturing facilities are FSC chain-of-custody
certified and authorized to market products with the FSC label," he
continued.
Robert Hrubes, Senior Vice President of Scientific Certification Systems
(SCS) noted, "SCS is very pleased to help commemorate the accomplishment
of Potlatch's company-wide FSC certification goal.
Beginning with our certifications of Potlatch's Hybrid Poplar operations
in Oregon, in 2001, and the Idaho Resource Management Division in 2003,
Potlatch Corporation has now achieved the highest standard of independent
forest management certification for all of its forest operations. With
this company-wide accomplishment, Potlatch has demonstrated to the entire
forest products industry that publicly traded companies can practice
exemplary forestry and, by doing so, can successfully engage the FSC."
"While FSC certification is a logical extension of Potlatch's historical
commitment to sound stewardship, we believe it will contribute
significantly to our strategy of employing third-party certification to
add to shareholder value," Siegel said. "I would first note that the
process of becoming certified makes us better land managers. Our
foresters, some of who are here today, will tell you that the audits we
undergo are rigorous, requiring us to be more demanding of ourselves and
make continuous improvements in our practices and our knowledge of our
resources. As a result, not only are our lands managed better from an
environmental perspective, they are also more productive. As we have
gained knowledge, we have improved our harvesting practices, which in turn
have helped control costs while increasing output," he explained.
Siegel added, "There appears to be a growing trend among large building
products retailers, secondary manufacturers, architects, contractors and
governments at all levels toward preferences for certified products,
including FSC-certified products. The company's third-party certifications
also continue to be instrumental in securing public and private support for
cooperative conservation easements, which produce additional value for
Potlatch shareholders while securing public access to the land and
assuring proper management. Siegel explained that such easements are
secured with the advice and partnership of conservation groups, including
the Trust for Public Lands, The Conservation Fund and The Nature
Conservancy."
"The Trust for Public Land is proud to work with Potlatch Corporation in
Minnesota and elsewhere to protect our state's working forests," said
Cynthia Whiteford, Regional Director for the Trust for Public Land.
"Potlatch's Forest Stewardship Council certification is an even further
commitment to manage the lands at the highest level of sustainability,"
added Whiteford. "The company's commitment to sustainability serves the
interest of the community and supports TPL's mission of protecting land
for people."
TPL and Potlatch are in the process of protecting nearly 5,000 acres in
the Brainerd area through the Forest Legacy Program. A working forest
easement will allow these lands to be harvested sustainably while also
giving the public access for hunting, hiking and other passive outdoor
recreation. This will be the largest example of the use of this
conservation tool to date in Minnesota.
"The Conservation Fund applauds Potlatch for its commitment to sustaining
Minnesota's working forests. This effort demonstrates a balanced approach
to forestry that integrates environmental and economic objectives for land
and water resources worthy of future generations," stated Tom Duffus, MN/WI
State Director for The Conservation Fund (TCF). Potlatch is currently
working with TCF to facilitate purchase of a portion of Potlatch lands to
expand Crow Wing State Park.
The Potlatch Chief Executive Officer also praised the company's dedicated
resource professionals and foresters in Minnesota and throughout the
company. "In the final analysis, it is our forestry professionals, working
on the ground, that make it possible for us to earn third party
certifications," he said. "It is their commitment to stewardship in the
forest that makes the difference," said Siegel.
Siegel also extended thanks to conservation and contractor organizations
that have endorsed the company's decisions to certify under FSC, including
several organizations that participated in the public presentation of the
FSC certificate in Minneapolis. "We are most grateful to the Forest
Stewardship Council and its registered certifiers, SmartWood and
Scientific Certification Systems. We deeply appreciate the support and
encouragement we've received from conservation and wildlife interests,
particularly the Rainforest Alliance, World Wildlife Fund and the National
Wildlife Federation, as well as Trout Unlimited and the Minnesota Deer
Hunters Association."
To qualify for FSC certification, Potlatch's management practices in
Minnesota underwent a rigorous audit by SmartWood, the forest
certification arm of the Rainforest Alliance. The findings in the audit
process and Potlatch's willingness to adapt certain practices resulted in
Potlatch being awarded the FSC certification.
For more information on certification, see Potlatch Corporation's website
at www.potlatchcorp.com, FSCUS
at www.fscus.org, Rainforest Alliance/SmartWood at www.rainforest-alliance.org
or Scientific Certification Systems at www.scscertified.com.
This news release contains, in addition to historical information, certain
forward-looking statements. These forward-looking statements are based on
management's best estimates and assumptions regarding future events, and
are therefore subject to known and unknown risks and uncertainties and are
not guarantees of future performance. The company's actual results could
differ materially from those expressed or implied by forward-looking
statements. The company disclaims any intent or obligation to update these
forward-looking statements.
Copyright Business Wire 2005
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