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Corporate Social Responsibility
News
5.18.2004 ET
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Wear Yellow Live Strong Wristbands to Raise $6 Million for Young People Living with Cancer
(CSRwire) AUSTIN, Texas -- As a tribute to Lance Armstrong's inspirational
fight against cancer as well as his historic attempt at a sixth Tour de
France win, the Lance Armstrong Foundation (LAF) and Nike will launch the
Wear Yellow Live Strong campaign. Nike will donate $1 million to the
Foundation and lead efforts to raise an additional $5 million through the
sale of yellow wristbands engraved with Lance's mantra, Live Strong. All
proceeds will benefit LAF programs that help young people with cancer live
strong.
"Young people with cancer should be empowered to fight hard, dream big and
live strong," said Lance Armstrong, cancer survivor, champion cyclist and
founder of the LAF. "We all have important work to do to make sure young
people get the tools and services they need. Nike's incredible support
for our mission will help the Foundation do our part to raise awareness,
funds and even spirits."
For Lance, yellow is the color of hope, courage, inspiration and
perseverance -- as well as the color of the leader's jersey in the Tour de
France. Live Strong Yellow Wristbands allow everyone to share that spirit
-- especially the 10 million people living with cancer in the U.S.
Live Strong Yellow Wristbands will be available beginning May 17th for $1
each at www.wearyellow.com and Niketown
locations. All proceeds will benefit the LAF.
"The money raised through the Wear Yellow Live Strong campaign will give
us new opportunities to provide leadership, resources and support for
people, especially young people, living with cancer," said Mitch Stoller,
president and C.E.O. of the LAF.
About the Lance Armstrong Foundation
The Lance Armstrong Foundation (LAF) believes that in your battle with
cancer, knowledge is power and attitude is everything. From the moment of
diagnosis we provide the practical information and tools you need to live
strong. The LAF focuses its activities on community survivorship
programs, national advocacy initiatives, scientific and clinical research
grants, and survivorship education and resources, including Live Strong,
the LAF's comprehensive resource for cancer survivors. The LAF was
founded in 1997 by cancer survivor and champion cyclist Lance Armstrong
and is located in Austin, Texas. For more information, visit www.laf.org and www.livestrong.org.
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