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Corporate Social Responsibility
News
10.06.2003 ET
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East Brooklyn High School Dedicates Running Track
Nike Provides $50,000 Contribution To Help Refurbish Thomas Jefferson High School Track As Part of its Commitment to Inspire Youth Physical Activity
(CSRwire) NEW YORK, NY -- Students, administrators and
community members of Thomas Jefferson High School in East Brooklyn, New
York, woke up early on Saturday morning to gather at the school's running
track where Nike officials joined them to dedicate their newly
refurbished, state-of-the-art 400-meter facility.
The renovations to the existing track were made possible in part by a
$50,000 grant to the school from Nike's Bowerman Track Renovation Program.
The program is a tribute to the company's co-founder and legendary
University of Oregon track and field coach, the late Bill Bowerman, and is
also an integral part of the company's ongoing efforts to increase physical
activity among youth through its signature U.S. community affairs
initiative, NikeGO.
"The members of the Thomas Jefferson High School community are honored to
have Nike's support and recognition of our track and field program," said
Margo Mckenzie, Thomas Jefferson High School's Principal as she unveiled
the track's plaque displaying a picture of Bill Bowerman. "We appreciate
this connection to the Bowerman legacy and the inspiration it will bring
to the athletes who will compete here in the many years to come."
The track at Thomas Jefferson High School was refurbished with a Spectrum
track surface. Youth and community runners will make the new track their
home, along with the Thomas Jefferson High School's Track and Field team,
which aims to continue its long tradition of excellence with the track's
anticipated revitalization now complete.
"Nike is extremely pleased that this renovation will have a positive
impact on so many young people in East Brooklyn," said Robert T. Speltz,
Nike's Global Community Affairs Director of the recent track renovation.
"The Bowerman Track Renovation Program continues to help shape young
runners' experiences in the sport of track and field, and we believe that
he would be especially proud of this latest addition to the program named
in his honor."
About Bill Bowerman
The Bowerman Track Renovation Program is a tribute to Bill Bowerman's
spirit and lifetime contributions to the sport of running. Bowerman was
the University of Oregon track coach from 1949-1972; co-founded Nike;
revolutionized the running shoe; turned the college town of Eugene,
Oregon, into the running capital of the world; and introduced the U.S. to
the importance of jogging and fitness. The Bowerman Track Renovation
Program provides matching cash grants to community-based, youth-oriented
organizations that seek to refurbish or construct running tracks. Nike
will contribute a total of $1 million to the Bowerman Track Renovation
Program for the refurbishment or construction or youth-oriented track and
field facilities around the world.
Since the program was founded in 1999, Bowerman grants have been awarded
to 17 locations: Oregon schools in Bend, Boardman, Canby, Colton, Coos
Bay, Culver, Klamath Falls, Rogue River and Stayton, and nationwide
recipients in Aptos, California; Culver City, California; Kansas City,
Kansas; Talequah, Oklahoma; Freeport, Maine; Battle Ground, Washington;
Willingboro, New Jersey; and Brooklyn, New York. For more information
about Bill Bowerman and the Track Renovation program, visit www.nikebiz.com.
About NikeGO
NikeGO is Nike's signature U.S. community affairs initiative and the
company's long-term commitment to getting kids more physically active. The
program's mission is to increase physical activity in youth ages 8-15,
offering them the support and motivation to become physically active, stay
healthy and have fun. Nike committed more than $10 million last year in
cash and products to get kids moving and will match the amount in the
current year through programs such as PE2GO. Visit www.nikego.com for additional
information.
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