
Year-in-review articles typically survey the most significant events of the previous 12 months, and CSRwire's 2009 overview of corporate social responsibility (CSR) will not disappoint. But perhaps the biggest CSR development of the year was not readily visible, as it was an idea: that CSR represents not just a trend or professional discipline, but a social movement. In other words, CSR is not a random collection of ad hoc, discrete actions to revise corporate behavior, but rather a coherent aggregation of sustained, widespread efforts to reform (or even revolutionize) the role of corporations, shifting from negative to positive impacts on society, environment, and economy.