
Western Union decided to launch a new CSR platform in September of 2007. The company spent a year engaging in intensive self-evaluation and market analysis in their quest to make a serious CSR contribution. Though their carbon footprint is small, their geographical footprint is enormous. Mrs. D’Angelo believes “there is no larger geographical footprint than Western Union’s in the corporate world”. The company decided that global migration should be its CSR focus.
In turn, the company compiled a list of migrant experts around the globe. The resultant Migrant Advisory Expert Panel turned its eye to, among other things, the following migrant-related issues: family separation; access to education; and, what Mrs. D’Angelo calls, “acculturation to the country in which one has landed”. Mrs. D’Angelo says about the new CSR platform: “Our goal is to make migration a choice, not a necessity. We need to be a voice for migrants. Migration,” she adds, “is increasing, not decreasing”. Mrs. D’Angelo reports that Western Union “didn’t find any other corporation speaking up for migrants”.