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Reversing Perception, Creating Impact:
We Chat with MGM's Executive Team!
Generating 5.6 million impressions.
Engaging over 270,000 Twitter accounts.
With over 650 tweets.
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900 Certified B Corps and 20 Million Friends Launch 'B the Change'
A community of 922 Certified B Corporations, and growing, joined together to launch the B the Change campaign, a global effort to celebrate and reward people using business as a force for good. The 20 million friends and followers of the B Corp community received a unifying message of thanks. The B the Change campaign is supported by year-long full page ads in Mother Earth News, Mother Earth Living and Utne Reader, inviting citizen-readers to Take a Deeper Look into the Products You Buy.