
A community of 922 Certified B Corporations, and growing, joined together to launch the B the Change campaign, a global effort to celebrate and reward people using business as a force for good. The 20 million friends and followers of the B Corp community received a unifying message of thanks. The B the Change campaign is supported by year-long full page ads in Mother Earth News, Mother Earth Living and Utne Reader, inviting citizen-readers to Take a Deeper Look into the Products You Buy.