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May 24, 2013

CSRWire.com The Corporate Social Responsibility Newswire
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Mattel Aims to Break Guinness World Record

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Taking place through December 14th in locations across the U.S. and in nearly 30 other countries, the Mattel 12 Days of Play highlights the importance of play in the lives of children around the world. The culmination of the 12 days of activity will occur at Mattel HQ in Los Angeles on Dec. 13, where area children, Mattel employees and special guests WWE superstar The Miz and WWE Diva Eve will attempt to break the Guinness World Record for the most snowmen built in one hour.

How does Mattel plan to reach over 50,000 children worldwide in 12 days?

 

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