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Corporate Social Responsibility
News
9.04.2007 - 11:59pm ET
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Countdown to Sustainable Brands '07 -- Early Reg. Deadline Friday. AMD, AT&T, IDEO, Kimberly Clark, HP, Nestle/Purina, More Join In
(CSRwire) BURLINGAME, CA – September 4, 2007 - The countdown to Sustainable Brands
’07 continues, as more big brands and new green brands alike make plans
to gather in New Orleans September 26-28. They are coming to support the
rebuilding of New Orleans, honor the reality of corporate contribution to
climate change and discuss rapidly emerging best practices associated with
turning environmental and social responsibility into a new driver of brand
value.
Dozens of well-known corporate brands such as AMD, Bosch/Siemens Home
Appliances, Clorox, Dell, Nestle/Purina, IDEO, and Behr Paints are
joining PR/Brand/Creative agencies and media companies like Leo
Burnette, Celery Design and BBMG to learn from a stellar line
up of presenters at SB07. More than three-dozen of the most experienced
leaders in making sustainability pay are set to share their experience
with the growing audience assembling for this landmark conference.
Rand Waddoups, Sr. Corporate Director Strategy and Sustainability,
Wal-Mart and Act Now EVP, Judah Schiller whose
sustainability collaboration is featured in the current Fast
Company issue, are just two of those speaking.
Those interested in up-to-the-minute details on the event, including links
to the complete list of speakers, the conference program, hotel and travel
information and a look at who else is coming, should visit: http://www.sustainblebrands07.com">
"Sustainable Brands '07 is more than just a green marketing and PR
conference," says KoAnn Vikoren Skrzyniarz, founder of Sustainable Life
Media, the B2B media company organizing the event. "Truly sustainable
brands take into account more than what you say, how you say it, and to
whom. They start with an honest look at who you are, what you do and how
you do it." SB07 was designed to help companies jump ahead to success in
this rapidly evolving arena by developing a deeper understanding of the
issues and opportunities involved, and how to take action.
WHY GATHER IN NEW ORLEANS? New Orleans was selected as the right backdrop
for the launch of Sustainable Brands ’07 for two key reasons. First, it
is centrally located, a fantastic destination and inexpensive to get to
from both coasts. The French Quarter and the newly renovated Ritz Carlton
New Orleans are open for business, better than new, and represent the
travel bargain of the year. With airfares available for under $300 from
many parts of the US, and room rates of $169/night at one of the
country’s top hotels, it’s much cheaper (and more fun!) to visit NOLA
than major metro areas.
Secondly, Hurricane Katrina was a major catalyst for many companies to
think seriously about their impact on climate change, and New Orleans
serves as a great reminder of the impact, positive or negative, business
will have on our future. By holding the conference there, participants
will have the opportunity to reconsider their own connection to our shared
future, and to support the restoration of the NOLA economy.
Sustainable Brands ’07 will be held at the newly reopened, and already
award winning Ritz Carlton Hotel at the edge of the French Quarter in New
Orleans, Thursday and Friday, September 27-28th. Additional hands-on
pre-conference workshops run Wednesday the 26th, with optional activities
extending through the weekend. For full conference details, visit: www.sustainablebrands07.com
Early registration savings are available for those who register by
midnight on Friday, September 7th. For more information or to register by
phone, call Danny Bruno at 650/344-9693. Or, register online at www.regonline.com/141001
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