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Corporate Social Responsibility
News
9.04.2007 - 11:59pm ET
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Current Issues in Corporate Responsibility Reporting 9/26
What to Communicate and How to Communicate It Effectively
(CSRwire) September 4, 2007 - Addison, a creative services company specializing in
strategic business and investor communications, is co-hosting a second
roundtable with SustainAbility, a consultancy focused on corporate
responsibility (CR) and sustainable development, to inform corporate CR
reporters on trends and best practices.
This interactive roundtable will provide a complete overview of CR
reporting including:
Evolution & Growth, Guidelines & Standards, Key Trends, Strategic Phases,
Effective Design and Communications, and Keys to Success.
When CR communication is done well, it focuses on a company’s most
material issues--and uncovers business risks, performance gaps and
opportunities for innovation. This information can enhance daily
operations and improve long-term business strategies. Externally, strong
CR communications build reputation and brand value by providing clear,
consistent and frank information to customers, consumers, investors,
thought leaders and other stakeholders.
Presenters will be Judy Sandford, CR Strategist and Richard Colbourne,
Creative Director both from Addison; along with Katie Fry Hester,
Manager-Engaging Stakeholders, and Michael Sadowski, Manager-Client
Services, from SustainAbility. The moderator will be Eliott Saltzman, SVP
at Addison.
Roundtable Details
The event will be held on Wednesday, September 26, 2007 from 8:30 a.m. to
2:00 p.m. in Lower Manhattan at the Digital Sandbox, 55 Broad Street, New
York, NY. A networking breakfast and lunch will be served. The
registration fee is $150.
Corporate responsibility, investor relations and marketing communications
officers at Fortune 1000 companies may RSVP by e-mailing jsandford@addison.com or calling
Judy Sandford at (212) 229-5082. Space is limited to 25 participants.
Attendees of Addison and SustainAbility's first CR Roundtable had great
things to say about the event. Maggie Kohn, Director, Corporate
Responsibility Communications at Merck & Co. Inc. commented, "The CR
Roundtable was fantastic! It was valuable to learn about reporting
solutions and tools—in particular those for determining issues of
materiality. It was also interesting to hear from other CR professionals
who are facing the same challenges I am. I also walked away with ideas
for how to make the design of our next report more impactful."
"What a great use of time!" said Jay Mandel, Internet Marketing Manager
for CIT Group Inc. "The CR Roundtable helped me think about how to move
forward with our reporting strategy. The '7 Phases of Design' is a really
useful framework-all the content was just excellent!"
About Addison
Established in 1962, Addison is a creative services company specializing
in strategic business and investor communications. We deliver solutions
that support marketing objectives and drive business results for Fortune
1000 companies and major not-for-profits. From annual and CR reports to
sales and marketing materials, we integrate clear messages and smart
design to help clients build relationships with stakeholders.
About SustainAbility
Established in 1987, SustainAbility advises clients on the risks and
opportunities associated with corporate responsibility and sustainable
development. Working at the interface between market forces and societal
expectations, SustainAbility seeks solutions to social and environmental
challenges that deliver long-term value. We understand business and what
society expects of it.
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