8.30.2007 - 12:04pm ET

(CSRwire) CAMBRIDGE, MA - August 30, 2007 - In an effort to attract more interest from a younger demographic and field more fundraising power from them, the Muscular Dystrophy Association (MDA) is going where the young people are: online. This year, select MDA offices from around the country are using cMarket -- the leading, online auction platform solely for organizations engaged in fundraising for non-profit causes --to power their online fundraising auctions. The online component will augment this year’s headline fundraiser, the annual Jerry Lewis Telethon airing for a 42nd year on September 2nd.

"There has been a significant shift in the demographic of givers in the last few years," says MDA VP of Marketing, David Eppihimer. "Today, more and more young people are making donations and contributing to fundraising efforts, and in recognition of that, we have broadened our outreach to target where these contributors spend a great deal of their time and attention, and that’s online."

In all, six regional MDA online auctions in Knoxville, Phoenix, Houston, Michigan, Denver and Dallas will open up on BiddingForGood.com (www.biddingforgood.com) – cMarket's online portal for non-profit organizations hosting auctions on August 20th - September 7th. Each region has fun and meaningful items for interested bidders to offer on including a Limo Ride in Fort Collins, TX; three nights at the Curtis Hotel in Denver, CO; an 1890's Cut Crystal Back Bar Bottle in Payson, Arizona; a Laser Hair Therapy package in Phoenix, AZ and, most significantly, bidders can buy One Minute of Research or Assist with the Purchase of a Wheelchair, Leg Braces or a Communication Device for a child with MDA. In addition, they are promoting a National site for their internationally headlining fundraiser: the annual Jerry Lewis Telethon, now in its 42nd year airing on September 2nd.

"We are thrilled to partner with such a meaningful and longstanding organization as MDA which over several decades has set a national standard for fundraising innovation," says cMarket CEO Jon Carson. "We look forward to helping them increase awareness of their organization's efforts to raise funds to support vital research and services for children and adults with neuromuscular diseases."

About the Muscular Dystrophy Association

MDA is a volunteer health agency working to defeat more than 40 neuromuscular diseases through programs of worldwide research, comprehensive services and far-reaching professional and public health education.

About cMarket

cMarket is the leading online auction platform solely for organizations engaged in fundraising for non-profit causes. With more than 1,000 customers, online auctions powered by cMarket.com have generated funding successes by allowing organizations, both large and small, to identify new sources of income and, at the same time, build mission awareness and heightened caring for the cause. cMarket services national non-profit organizations such as United Way, JCC, Junior Achievement, Catholic Charities, The PTA, and the American Red Cross. cMarket also works with companies including Ford, Deloitte & Touche, Kimberly-Clark and General Electric to raise funds for their nonprofit causes.

cMarket, which was founded in 2003, has headquarters in Cambridge, Mass. For more information, visit www.cmarket.com.

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