8.30.2007 - 11:45am ET

(CSRwire) - CRO Conference reports a capacity crowd September 12 at Chicago's Union League Club -- press registrations limited

NEW YORK, NY - August 30, 2007 - Continuing its engagement with C-suite and board-level business leaders, The CRO, producers of CRO (Corporate Responsibility Officer) Magazine, TheCRO.com and the CRO Conferences today announced that Dennis Schaal, one of the nation's most-respected business journalists, will now lead the company's print and online editorial team as Editor-In-Chief of CRO Magazine and TheCRO.com. Dennis, an enthusiastic follower of the Corporate Responsibility trend, will provide opening remarks at the CRO Conference on September 12 in Chicago.

Dennis Schaal comes to The CRO from Travel Weekly, where he served as the Technology and Business Travel Editor. Prior to Travel Weekly, Schaal served for several years as an Editor with the Newark (N.J.) Star-Ledger. He holds a degree in journalism from Boston University.

"Dennis Schaal's most impressive attribute as an editor is the level of engagement he has with the businesses he covers," says CRO Magazine Publisher and CEO Jay Whitehead. "Dennis' rare ability to reach into the C-suite will help CRO engage with CEOs to assess that all-important 'tone at the top'."

Coincident with the announcement of Schaal's arrival, CRO Conference producers today reported a surge of registrations from leaders at Duke Energy, Sara Lee, Amtrak, Bank of America, Cisco, DuPont, Gap, Google, Hershey, GE, McDonalds, Dow Chemical, Intel, Motorola, PG&E, Washington Mutual, Dell and Starbucks among others. As a result, CRO Conference organizers are expecting a second-consecutive capacity crowd, following the successful sold-out NYC CRO Conference held in May last. As a result of the strong turnout, press registrations have been limited to 25. Press pass inquiries can be emailed to Jonathan Campbell at JCampbell@TheCRO.com.

In its second year, but in its first time in Chicago, the CRO Conference features headline-grabbing keynotes from Fortune 500 leaders including Pitney Bowes CEO Murray Martin and Interface Americas CEO John Wells. The entire CRO Conference program can be found online at www.thecro.com/conferences.

About The CRO

The CRO is the only membership media platform for Corporate Responsibility practitioners, and the professional service providers and non-profit influencers that serve them. The CRO publishes the 20,000-subscriber 'CRO' Magazine and TheCRO.com, bi-weekly e-newsletters, and produces the twice-annual CRO Conferences, webinars and video events. With over 100 members including leading companies Sara Lee, Amtrak, IBM, Citigroup, Chubb Insurance, Mattel, Intel, Dell, Pepsi, Home Depot, Starbucks, Avon, Gap, State Street, Xerox, leading providers such as Deloitte, Baker & McKenzie, SAP, Hogan & Hartson, Grant Thornton, Golin Harris, Ketchum, Cone, LRN, Integrity Interactive, and non-profits including Stanford University, Boston College, UCLA, and Harvard. Corporate membership information can be found at TheCRO.com, or by calling 646-213-0067 ext 107.

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