Corporate Social Responsibility

News

8.14.2007 - 11:59pm ET

CSR News from:	Sustainable Life Media, Inc.
News Categories:	Events & Entertainment
	Business Ethics

Aveda, BP, Cone, GAP, GE, HSBC, Landor, JWT, Sun, Wal-Mart and more join growing list in NOLA to share green/CSR brand knowledge

Sustainable Brands '07 Conference, Ritz Carlton Hotel, New Orleans, September 27-28th

(CSRwire) BURLINGAME, CA - August 14, 2007 - The list of participating companies continues to grow, as big brands and new green brands alike gather in New Orleans, September 26-28 to support the rebuilding of New Orleans, honor the reality of corporate contribution to climate change and discuss emerging best practices leading to bottom line benefit of sustainability as a driver of new brand value.

In addition to the stellar line up of presenters on tap, including Ann Hand, SVP, Global Brands, Marketing and Innovation from BP, and Jeff Renaud, GE's Director of Ecomagination to name just two, participants from companies as varied as Johnson & Johnson, Appleton Coated and Autodesk are already lining up to attend the three day event. Additionally, new proposals continue to come in from researchers expecting to have newly compiled data to present on the tangible the brand benefit of CSR and green branding efforts. The complete program is available, and a full conference brochure can be downloaded from http://www.sustainablebrands07.com

One such session just added, Integrating Brand and CSR: Quantifying CSR's Impact on Brand, will reveal the results of a significant quantitative study sponsored by Cisco that merged 18 years of data from CoreBrand’s Brand Power database and KLD, the leading SRI rating service, to prove definitively that CSR has an impact on brand, the first to do so across virtually all Fortune 500 companies. The study gave Cisco a dollar figure for what CSR is worth to their organization vs traditional forms of brand building.

A sample of additional new speakers includes:

Natural Marketing Institute joins Edun CEO Christian Kempf-Griffin and others in a discussion moderated by Fast Company editors on the growing trend toward defining luxury according to opportunity for positive impact as well as experience. "Consumers are aspiring to achieve the double pay-off of exclusive experiences while supporting guilt-free and eco-friendly goods and services" states NMI LOHAS Business Director Gwynne Rogers. The panel will explore specifics across varying markets, and include data supporting this trend.

GlobeScan joins to review its latest findings from public and expert opinion research on issues in brand reputation, CSR and sustainable development such as trust in institutions, expectations of large companies, ratings of leading companies and drivers of CSR and Sustainable Development reputation.

In addition to expressing enthusiastic feedback on the conference program, participants are pleased to learn about post conference opportunities to work alongside peers with Habitat for Humanity on a home rebuilding project, or tour the current state of Katrina rebuilding in still ravaged areas of the city. Past participants to these activities have uniformly characterized each as 'life-changing'.

Sustainable Brands '07 will be held at the newly reopened, and already award winning Ritz Carlton Hotel at the edge of the French Quarter in New Orleans, Thursday and Friday, September 27-28th. Additional hands-on pre-conference workshops run Wednesday the 26th, with optional activities extending through the weekend.

Early registration savings are available for those who register before September 4th by calling Danny Bruno at 650/344-9693 or online at http://www.regonline.com/141001. For more information, call Danny Bruno, or visit: http://www.sustainablebrands07.com

For more information please contact:

KoAnn Vikoren Skrzyniarz, Event Founder
Sustainable Life Media
650-344-9693
www.sustainablebrands07.com

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